LeBron Puts Finger In Educational Dike

In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That’s a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and […]

Now You Can Play With Your Schticky And Get More Out Of It

You gotta hand it to informercial guys like “Slap Chop” Vince Offer. They always seem to have something to hawk. This one even references Offer’s 2009 arrest. Which reminds me: You can find out what advertising people can truly learn from guys like the late Billy Mays, and more, in my book, which is now […]

Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

IMG_0292

I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

iamlevis_panties

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag […]

Game Layer Warning: Enter At Your Own Risk

WordsWithFriends

Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn’t stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are […]

Aggregators, Like Skateboarders, Are Unwanted By Pedestrians

Montana

We aggregate content from traditional media sources, although it is a practice that is fading as our relationships with news makers and PR pros develop. Which is probably a good thing, because the big boys don’t like blogs nibbling their content without some form of monetary compensation. According to Nieman Journalism Lab, 29 major news […]

Election Season Provides A Window Into the Making of a Political Brand

This radio spot from “consistent conservative” Rick Santorum helped the former Senator from Pennsylvania, go toe-to-toe with establishment candidate Mitt Romney yesterday in Iowa. From a media perspective, Santorum’s showing — he lost to Romney by just 8 votes — overshadows how well Ron Paul did in Iowa. Paul’s liberterian ideas had a lot of […]

Google Goes For The Heartstrings As Well As The Eyeballs

Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]