In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to […]

The Data Is Upon Us, Now What Do We Do With It?

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According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions as a good example of a service that is busy marrying content to context. is […]

Liquid Plumr Double Impact

There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco […]

MySpace Is Social’s Comeback Kid

Specific Media and Justin Timberlake picked up MySpace last June from News Corp. for just $35 million. News Corp., of course, paid $580 million for the site in 2005 before running it aground. Now MySpace is growing again and the new owners have something to cheer about. According to CBS News and The New York […]

If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer is a startup intent on solving problems for its customers. According to The Next Web, “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.” In other words, it’s a hyperlocal ecommerce community with a critical game layer. Here, let the company’s […]

Downton Abbey And Many Other Programs Are Free With A Strong Antenna

Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one’s money or time. Benefitting from the both the cord cutting Gen Y crowd and the budget constrained “working poor” is Antennas Direct, a St. Louis company that expects to double last year’s sales of […]

Louder Beats From Microsoft’s Drum


Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the “Smoked by Windows Phone” challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the […]

To Be Held, Or Not To Be?

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Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga’s action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments […]