If You Love Corporations, Stop Mitt The Ripper

“If corporations are people, then Mitt Romney is Mitt the Ripper.” So says Colbert Super PAC, a political arm of Comedy Central’s Stephen Colbert, a.k.a. the joke that’s isn’t a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. “If you believe […]

Grab A Partner, Solve A Problem

northern_lights

As agencies struggle to redefine themselves in this newer and leaner economy, new organizational constructs built on collaboration and trust are beginning to emerge. Fast Company points to one such configuration taking shape in Norway. While many ad shops have bolted on digital capabilities and called themselves “integrated,” TRY/APT has made the deliberate choice to […]

Advertising Is A Drill, Not A Hole

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that “it’s important to remember that advertising is a drill, not a hole.” What he means is ad agencies may consistently output ads, […]

The Probelem With Conceived In California, But Made In China

Foxconn

President Obama wants “Made In America” to mean something again. And it’s no wonder, when “Made In China” comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. […]

Sketchers Dogged By Activists As Super Bowl Approaches

The Super Bowl is coming. The Super Bowl is coming. No Paul Revere’s ghost hasn’t started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers’ Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers’ new ad, a […]

KFC Tries To Be Finger Lickin’ Good Again

KFC is out to win hearts and minds with its latest family-based public relations campaign. The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to […]

Romeny’s Just Another Privileged Yankee, Says Gingrich

Because it is the season to do so, we’ve been observing TV ads from the Republican candidates, but have yet to feature any of Newt Gingrich’s televised appeals in these pages. Here’s some of his latest offerings, all with a familiar theme. Gingrich also launched a new microsite recently, called Stop Romey’s Pious Baloney. Some […]

Are The Fundamentals Of Advertising Fundamental Anymore?

Have you looked at this year’s CA Advertising Annual? Did you see any print ads or commercials that made you, “Holy shit, that’s cool’? Clearly, whatever innovation the advertising industry is doing is concentrated in new media technologies and tactics. So are the fundamentals worth teaching and practicing anymore? Why should we care about the […]

The Egg McMuffin of Copy Techniques

Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.” Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. […]

Boredom Is Desired, Because It Means Change Is Imminent

“I simply cannot imagine a smart person being bored, ever.” -Luke Sullivan Copywriter, creative director, author and educator, Luke Sullivan, doesn’t believe that creative people get bored. Good creative people are naturally interested in everything, curious about everything. They inhale the world. Sullivan also suggests that one not let on that they’re bored with, or […]