Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking […]

Is Advertising a Good Investment During a Downed Economy?

smart investing

Is Advertising a Good Investment During a Downed Economy? Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase […]

GMO Labeling Was A No Go. But Maybe Not For Long.

Even in very blue Washington state, I didn’t really hear much about California’s Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely […]

It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday

Recession? What recession? As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day — even going so far as to name it “Mobile Thursday.” Boston.com has more: To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier […]

Sheltering Kids From The Harshest of Realities

I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt. It’s a spot that proves you don’t need a big budget, just big ideas. People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two […]

Coke Invests In Global Media Platform, Makes Its Own Media On The Side

Every company is a media company, Coke more so than others. According to The New York Times, Coca-Cola is now an investor in Spotify, to the tune of $10 million. Why would a beverage company join Fidelity Investments and Goldman Sachs in this latest round of funding for a streaming media company struggling to turn […]

Propel Moves Cars And The Market For Renewables Forward

One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

Modern Dog Finds Itself In A Copyright Dogfight

Anyone in a creative business is susceptible to having others take their work, copy parts of it to incorporate into something new, or steal it outright. Seattle design firm, Modern Dog, has found themselves right in the middle of this problem. A design of theirs, featuring illustrations of “Dogs we know” and “Dogs we don’t […]