If Your’e Going To Make Up Terms, Make Them Make Sense

Solve Media Blog, INFOGRAPHIC_ Native Advertising in Context

“Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” That’s how Solve Media describes the latest buzz word to emerge unchecked from the depths of the marketers’ group mind. Of course, there is a full menu of definitions to choose from. […]

Does The Freelance Economy Improve Advertising?

I’ve worked at full-time jobs and also had long stretches as a freelancer. And as I wrote on Talent Zoo not long ago, more and more ad agencies are making the use of freelancers or permalancers a normal way of doing business. Writing on PandoDaily, site founder Sarah Lacy explores the flip side of our […]

Automated Writing Will Either Replace Us Or Push Us To Do Better

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I hadn’t noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it’s very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That’s millions […]

Dumb Ways To Die Was Born Out Of Simplicity

I always like to read “how they did that” accounts of good advertising work. On Adweek today, there’s a good account of McCann Australia’s effort for train safety, which features a video showing “Dumb Ways To Die.” Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing […]

Simplicity Sells: A London Ad Agency Gets It

2v Joint. A new creative business in London.

I have been staring at dozens of agency websites from multinational to small market agencies. I am blown away by how similar they all are. You know what I am talking about. Same positioning and messaging “WE Blah, Blah for our clients….; WE are all about the work; WE are / look cool; WE want […]

Coca-Cola Is Talking. Who’s Going To Listen?

I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, […]