“Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” That’s how Solve Media describes the latest buzz word to emerge unchecked from the depths of the marketers’ group mind. Of course, there is a full menu of definitions to choose from. [...]
I’ve worked at full-time jobs and also had long stretches as a freelancer. And as I wrote on Talent Zoo not long ago, more and more ad agencies are making the use of freelancers or permalancers a normal way of doing business. Writing on PandoDaily, site founder Sarah Lacy explores the flip side of our [...]
When car accounts are up for a review, it’s a huge deal. Consultants, car enthusaists, the advertising press, the general business press, and yes, ad bloggers always weigh in. It’s a big prize. The news that Honda has put its account up for review is an even bigger deal because RPA, formerly Rubin Postaer & [...]
I hadn’t noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it’s very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That’s millions [...]
I have been staring at dozens of agency websites from multinational to small market agencies. I am blown away by how similar they all are. You know what I am talking about. Same positioning and messaging “WE Blah, Blah for our clients….; WE are all about the work; WE are / look cool; WE want [...]
I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, [...]
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