Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it’s worth reading the article in its entirety. For me, [...]
Smart Phone App Turns To TV For New Users
December 28, 2012 By 1 Comment
We don’t see many TV spots for smart phone Apps. But here’s one from Zite, “the intelligent magazine App, you make your own.” Sadly, Zite didn’t give us much to love here, but for people currently using Flipboard, this spot might raise an eyebrow. And let’s face it, the App is free. It’s not hard [...]
Advertising Evolves At Record Pace In 2012, Practitioners Scramble To Keep Up
December 27, 2012 By Leave a Comment
2012 was an interesting, sometimes challenging, year in AdPulp. We published our 10,000th post and continued to deliver a consistent run down of the most important trends and news in the MarCom space. We heard from new voices, and we worked harder to provide more depth to our stories and thus value to you. As [...]
Social Media Marketing Is A Loss Leader For Brands, And A Waste of Resources For Everyone Else
December 21, 2012 By 1 Comment
B.J. Mendelson cares. He cares that high profile marketers are making shit up and that small businesses, independent artists and others are being hurt in the process. In his new book, Social Media Is Bullshit, the author makes his anti-case and he names names, pointing to Web luminaries like Seth Godin, Jeff Jarvis, Chris Brogan, [...]
I Demand A Plan And I Have One (Limit The Freaking Supply)
December 20, 2012 By 2 Comments
It appears that the Sandy Hook Elementary School massacre — the act of a madman armed to the teeth with a semi-automatic .223 Bushmaster, plus a Glock and a Sig Sauer — may be the tipping point in the fight for gun control. Yes, the NRA and its members will fight any and all gun [...]
People Love What They Love, Privacy Be Damned
December 20, 2012 By Leave a Comment
Instagram’s move to “liberate” its users’ photos for advertising purposes was the act of a corporate buffoon. But it was all a big misunderstanding say the leaders of the company. Interestingly, there’s no misunderstanding that people still love Instagram regardless of the stand on privacy and painful awkwardness. In my piece on Instagram that appeared [...]
2012 In Marketing Communications — The Knorppian Version
December 19, 2012 By Leave a Comment
It is the end of the year and end-of-the-year wrap-ups simply can not be avoided. Many of them should be avoided, to save yourself from the vacuousness of the form. On the other hand, it pays to reflect on the important advances recently made, and in the hands of a strong host like Bob Knorpp [...]
Facebook Fumbles and Yahoo! Recovers
December 18, 2012 By 1 Comment
Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 — Instagram for just shy of one billion dollars — is at risk of [...]
From Traditional To Digital To Integrated To Social To Instagram
December 18, 2012 By 1 Comment
The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on [...]
Marketing Buzzwords I’d Love To See Gone in 2013
December 16, 2012 By 3 Comments
I’m quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I’ve attempted to do this myself a few times over the years with the language of marketing and advertising: On [...]
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