Sheltering Kids From The Harshest of Realities

I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt. It’s a spot that proves you don’t need a big budget, just big ideas. People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two […]

Coke Invests In Global Media Platform, Makes Its Own Media On The Side

Every company is a media company, Coke more so than others. According to The New York Times, Coca-Cola is now an investor in Spotify, to the tune of $10 million. Why would a beverage company join Fidelity Investments and Goldman Sachs in this latest round of funding for a streaming media company struggling to turn […]

Propel Moves Cars And The Market For Renewables Forward

One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

Modern Dog Finds Itself In A Copyright Dogfight

Anyone in a creative business is susceptible to having others take their work, copy parts of it to incorporate into something new, or steal it outright. Seattle design firm, Modern Dog, has found themselves right in the middle of this problem. A design of theirs, featuring illustrations of “Dogs we know” and “Dogs we don’t […]

To Remain Or Become Relevant, Create Better Brand Experiences

Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a […]

In America, Companies Are People And People Discriminate

The “culture wars” have come to Mainstreet, U.S.A. The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon’s largest employer) will no longer include The Boy Scouts or any non-profit that fails to […]

Chip Kelly’s Ducks Are Like Chocolate And Peanut Butter

Context is king. Content is queen. I’m cool with that, as long a content is still on the thrown. Reese’s, for one, knows what I am sayin’… Naturally, this :15-second spot plays during college football on Saturday afternoons, and it is a reference to not settling for just one point after a score, when two […]