Propel Moves Cars And The Market For Renewables Forward

One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? […]

What Are You, A Schoolboy? Ask For The Order.

This is another guest post from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. Ad agencies fail in many areas, but not asking for the order takes the cake. How can agencies be so passive when it comes to […]

Modern Dog Finds Itself In A Copyright Dogfight

Anyone in a creative business is susceptible to having others take their work, copy parts of it to incorporate into something new, or steal it outright. Seattle design firm, Modern Dog, has found themselves right in the middle of this problem. A design of theirs, featuring illustrations of “Dogs we know” and “Dogs we don’t […]

To Remain Or Become Relevant, Create Better Brand Experiences

Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a […]

In America, Companies Are People And People Discriminate

The “culture wars” have come to Mainstreet, U.S.A. The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon’s largest employer) will no longer include The Boy Scouts or any non-profit that fails to […]

Chip Kelly’s Ducks Are Like Chocolate And Peanut Butter

Context is king. Content is queen. I’m cool with that, as long a content is still on the thrown. Reese’s, for one, knows what I am sayin’… Naturally, this :15-second spot plays during college football on Saturday afternoons, and it is a reference to not settling for just one point after a score, when two […]

Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans

I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers […]

What We Can Glean From Karl Rove’s Real Bad Day

Now that we’re on the far side of the election, horribly misleading crapvertising like this has vanished from our public airwaves (although it is still plentiful online): Bloomberg reports that the maker of the ad above is under fire from conservative investors who spent more than $300 million on TV ads that failed to deliver […]

You Need Quants And Coders To Rule The World

Certain media personalities and business leaders like to claim President Obama has no traction with the business community. Such statements are wrong on two counts. First, we can not talk about the “business community” as a monolith. For most of us in America, are “in business” of one form or another. Secondly, President Obama and […]

Do We Need Some Nate Silvers In Advertising?

Political campaigns are marketing campaigns. And while Nate Silver of FiveThirtyEight wasn’t working for a campaign, he was absolutely on the mark in his projections of the election results this year. Anyone who bet on him, as opposed to pundit predictions on TV, made the right move. Advertising is relying increasingly on data and microtargeting […]