Is A New Golden Age Of Local Radio Coming?

I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you’ll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don’t have to be. […]

Quantify This: Poor Advertising Research Costs The Industry $2 Billion A Year

This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers “offing themselves” before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the […]

Big Data Might Make Creative People Feel Small

So big data is all the rage now. In politics, we saw data used to boost turnout in the recent election, and in marketing we’re seeing it pervade every initiative from start to finish. Where does that leave creative people? Marketers are desperate for any logical way to measure their marketing efforts. Before they launch […]

Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking […]

Is Advertising a Good Investment During a Downed Economy?

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Is Advertising a Good Investment During a Downed Economy? Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase […]

GMO Labeling Was A No Go. But Maybe Not For Long.

Even in very blue Washington state, I didn’t really hear much about California’s Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely […]

It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday

Recession? What recession? As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day — even going so far as to name it “Mobile Thursday.” Boston.com has more: To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier […]

Sheltering Kids From The Harshest of Realities

I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt. It’s a spot that proves you don’t need a big budget, just big ideas. People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two […]

Coke Invests In Global Media Platform, Makes Its Own Media On The Side

Every company is a media company, Coke more so than others. According to The New York Times, Coca-Cola is now an investor in Spotify, to the tune of $10 million. Why would a beverage company join Fidelity Investments and Goldman Sachs in this latest round of funding for a streaming media company struggling to turn […]