Marketing Lessons From A Trip Overseas (Part 2)

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I shared some random marketing observations from my European trip the other day. A few more here: Creative work there is just as mundane as work here. I was expecting sophisticated advertising like you often see on Ads of the World or in Archive. But there’s just as much ads-as-bland-wallpaper everywhere you go. The brands […]

Nail Biters of the World Unite Around Real Life Space Drama

Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was […]

Marketing Is Not All Science; Hence, The Need For Gut Checks and Gutsy Calls

Focus groups are a waste of perfectly good M&Ms. But for clients it’s often a different story, since it is their money on the line. And when a client plans to spend hundreds of millions of dollars buying up media space on TV, the risk, and therefore the extreme caution, is even greater. Enter, Lisa […]

Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money

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Editor’s Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad […]

Guest Post: Curiosity Is Fuel, Light Some Fires

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This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Marketing Observations From A Trip Overseas (Part 1)

google ad

I recently got back from a trip to London, Paris, and Amsterdam. I know we have a lot of readers there, but as an American who’d never been to Europe before, I found some simple takeaways I’d like to share: Mobile saves your ass. When we arrived in Paris, we got a cab to take […]

Are You Dreaming of Flying To Korea?

Flying from North America to Korea isn’t a cramped bummer of a ride. No, it is the fantasy of flight come to life…when you fly Korean Air. The spot above is from 2010, but I saw it on TV last night and said to myself, now there’s a retro idea. Flying was sexy 40 years […]