Guest Post: Curiosity Is Fuel, Light Some Fires

tired_overworked

This article is written by Peter Levitan, a Baby Boomer with a new book due this fall about Baby Boomers offing themselves before they go broke. Levitan has had time to think about such morbidly hilarious concepts since selling Citrus, his Bend, Oregon-based agency to Portland’s HMH. About five years ago, I was at a […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Marketing Observations From A Trip Overseas (Part 1)

google ad

I recently got back from a trip to London, Paris, and Amsterdam. I know we have a lot of readers there, but as an American who’d never been to Europe before, I found some simple takeaways I’d like to share: Mobile saves your ass. When we arrived in Paris, we got a cab to take […]

Are You Dreaming of Flying To Korea?

Flying from North America to Korea isn’t a cramped bummer of a ride. No, it is the fantasy of flight come to life…when you fly Korean Air. The spot above is from 2010, but I saw it on TV last night and said to myself, now there’s a retro idea. Flying was sexy 40 years […]

Cozy Up To The Consumer

Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability […]

Find Your Way To Tolerance And Other Wonderful Places

Today, we must ask ourselves what is the difference between content and a commercial? Some say that content is everything, thus the innards or makings of a commercial. Though technically that is true, I don’t define content that way. In a marketing context, content is the long-form narrative thread that customers connect with because it […]

Facebook Doesn’t Want You To Be Lonely In The Vast, Dark Universe

This is a cardinal rule: DO NOT DEVELOP AN AGENCY STYLE. This is a cardinal rule because look and feel, a.k.a. style, belongs to the brand, not to the agency. Somewhere along the way, Wieden + Kennedy, one of the world’s few great big agencies, forgot about the cardinal rule. How do I know this? […]

Be Fast And Fascinating (Or Be Gone)

How is technology impacting retail? Better yet, how are retailers adjusting to all the changes that technology-empowered shoppers are ushering in? Seattle-based retailer, Nordstrom, has created an Innovation Lab to answer these questions. Here’s a look at some of the work Nordie’s nerds are doing: The Innovation Lab was created with a simple mission — […]

Is Your Agency Model “Perfect” For A Complex Age?

I had the good fortune to meet Faris Yakob at MIT in 2007. We were there to hear from Henry Jenkins and company on transmedia storytelling, and other developments at the edge. Today, Yakob works as Chief Innovation Officer for MDC Partners and New York agency KBS+. Here he is sharing some cogent thoughts on […]

Do You Love Making Print Ads? This Contest Is For You

PrintCompetition

“Print is dead” is one more bullshit line that people with digits dancing in their heads like to spout. To advance the cause of print advertising, USA TODAY is conducting a new print ad competition. The winner gets one million dollars in free advertising pages (for their client) in the national newspaper. Apparently, the contest […]