Content Hoarder, Or Content Sharer?

Why Do You, Or Don’t You, Share AdPulp’s Content In Your Social Graph?

“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

Visa Produces Instant Nostalgia In London

Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete’s heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a […]

The Google To Adlandia: Be Lean And Agile Like Us, And You’ll Be Rich Like Us

hurdles

Earlier this summer, a technology company executive suggested I look into “lean and agile development.” Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I’ve been intrigued by the idea ever since, but I probably need to read a book about it to get a […]

SOREL Challenges Women To Get Their Boots Dirty

Dirty_boots

SOREL, a brand owned by Columbia Sportswear, is featuring “fiercely independent, creative and inspiring women who are living out their passions” in its new Get Your Boots Dirty ad campaign from Butler, Shine, Stern & Partners. Kimberly Barta, SOREL’s senior global brand director, said, “Women tell us they feel a sense of fearlessness and strength […]

Generalizing About Generations Is Generally A Bad Idea

I once worked on a chain of auto repair shops. When our client came in for a strategy session, he seemed confused about the idea of targeting his message. “Well, I think we can narrow down our audience to men and women 18-49,” he confidently stated. Our strategist shot back, “Who own cars, right?” Needless […]

Unique Piece of Americana For Sale in Cottage Grove

Historic Barn with signage (Dr. Pierce_s Pleasant Pellets)

Old advertising on barns is an acquired taste, but once acquired people can become passionate about an installment, as if the work in question is public art, not advertising for a product no longer available. Maybe it is art. It’s certainly collectible, that part goes unchallenged. Such is the case in Cottage Grove, Oregon, where […]

Spotlight on NW Creative: Moving Shrimp Tostadas Wexley-Style

Wexley School for Girls are the tricksters of modern day advertising. For one, their agency appears from the street to be a gallery of curios, or a museum for the eclectic. And the name itself is a clue to their ability (or is it a willingness?) to differentiate. Then there’s the work… I love how […]

Selling Big Ideas Is Really Just A Head Massage

head message

Want to win a Gold Lion? Make your clients comfortable. In advertising, many great ideas never see the light of day. It’s a massive waste of time and energy, but it may also be an unnecessary loss according to a new study by researchers from Cornell, Penn and the University of North Carolina. David Burkus, […]

They Don’t Make Ads, Or Their Copywriters, Like These Anymore

Saab_Ally6

Read Tom Messner’s great tribute to Curvin O’Rielly. Curvin passed away over the weekend. Some of his more notable work included these Saab ads, done at the Carl Ally agency: They’re clever, convincing, and sell a car most people thought was simply weird. Who would concept these today? Who could write these today? Who could […]