A Hard Driving Series From DC Shoes And Ken Block

Even if you do not intend to drive a fast car through the empty streets of San Francisco, you want to be wearing DC Shoes. That’s the message here, in this fifth installment of the brand’s “Gymkhana” series: According to Michael Learmonth of Ad Age, the series has amassed 157 million views since the first […]

This Works: A “Wildly Stronger” Social Media Marketing Plan And Execution

Marine Ice Chest - Camping Coolers - YETI Tundra Cooler | YETI Coolers-1

When he’s not on a blogging sabbatical, my friend Bob Hoffman is relentless in his search for just “one major consumer-facing non-native web brand that has been built primarily by web advertising.” Even the most ardent supporters of digital advertising are challenged to provide an example. But what if we remove the modifier, “major” from […]

Benevolent Petroleum “Making Nice” In Communities Around The Gulf

BP spent years, and lots of money, helping us believe the impossible–that the company is an environmental steward, when in fact the very opposite is true. Now, with the Deepwater Horizon disaster as part of the company’s record, the brand guardians are back at work, saying essentially that with BP’s money and commitment to the […]

For Microsoft, Automated Display Not An Automated Teller Machine

6.2 billion writedown microsoft - Bing-1

The money in technology is not real. When you look at the sums involved in Facebook’s initial public offering, or at Monday’s news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive–a $6.2 billion hit–what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion […]

Turn Off The Food Channel And Head Over To Applebee’s

Crispin Porter + Bogusky will “See You Tomorrow” at one of 2000 Applebee’s locations. Here’s a look at the first two spots in a new food-focused campaign from the Boulder- and Miami-based agency since winning the account: I’m a little confused by the over-confident tagline. Isn’t tomorrow always one day off? It’s not now, that […]