When “The Numbers” No Longer Mean Anything…


It’s the ad business. We throw projections around like confetti at a wedding. Of course, there’s nothing wrong with a little optimism. But there is something wrong with the numbers. Jean-Louis Gassée, a general partner at Allegis Capital in Palo Alto, writing for The Guardian, argues that the $20bn “opportunity” in mobile advertising is “a […]

Wunderman Tries To Look Natural At Cannes

The 59th Cannes Lions International Festival of Creativity doesn’t need a commercial, but Wunderman made Cannes one, because Wunderman can. And Wunderman isn’t stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of “citizen journalists” from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days […]

La Quinta, Where Top Dogs Stay

La Quinta borrowed a strategy from Holiday Inn Express, and turned to a cliché instead of a concept to make this new spot. So, it must be very bad. Right? Yep. It’s bad. Greg Medernach of Unconditioned Response helps us see just how bad. …when John performs this raising his leg up over this other […]

Are We Too Busy For Business Etiquette?

Over at Talent Zoo today, there’s a great column by someone who calls himself “The Inside Man” bemoaning what nearly every job seeker in advertising (and probably outside of it) runs up against: People who simply don’t respond to job inquiries. Were they so busy they couldn’t respond? Was I such a lousy candidate that […]

Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer

Content marketing in a B2B context isn’t as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a “leading example of not only […]

Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

San Diego_s Green Flash brewery arrives in New Orleans | NOLA.com

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]

A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords


In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

For Little Caesars, The Marketing Is A Bit On The Stale Side

There’s a Little Caesars up the road from me. And many times, I’ve gone in and gotten one of their $5 Hot n’ Ready Pizzas. It’s a good deal and it’s fairly tasty. But I’ve never, never felt like singing while walking out the door the way these folks do in the commercial that’s currently […]