The Brand To The North Is Taking Questions

Canadians are asking questions of McDonald’s. “Does your Egg McMuffin use real eggs?” “How is it that Burger King has a veggie burger and McDonald’s doesn’t?” “Is there beef in your fries?” “We know that there are questions out there, and that there are myths out there,” McDonald’s Canada chief marketing officer Joel Yashinsky said […]

Advertising Is Work, Not The Priesthood


Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising “don’t love advertising.” In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. […]

Guest Post: What Non-Developers Need To Know About HTML5

Athletic Sport Sunglasses & Technology | Nike Vision

This article is by Dian Crawford, a partner at Tilt Agency in Portland, Oregon. She and her husband also own and operate Urban Grind, a coffee shop in Portland’s Pearl District (and a favorite spot for many of the city’s tech workers). I’m not a developer. I’ve written some lines of code in my past, […]

Content Is Not Inherently Interactive, But The Platform Is (See The Problem?)


Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook’s global head of brand design, Paul Adams, “froze with panic and could not continue.” According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: […]

Would You Download An App To Help You Boycott Certain Products?

Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that’s spreading. Forbes has an interesting article about […]

He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere

Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn’t help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he’s been taking the […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

For The Troy Library, Leo Burnett Detroit Burned Conventional Wisdom

I hadn’t heard about this initiative from last fall before now, but it’s awesome. Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. “A vote against the library, is like a vote to burn books.” […]