This article is by Dian Crawford, a partner at Tilt Agency in Portland, Oregon. She and her husband also own and operate Urban Grind, a coffee shop in Portland’s Pearl District (and a favorite spot for many of the city’s tech workers). I’m not a developer. I’ve written some lines of code in my past, [...]
Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook’s global head of brand design, Paul Adams, “froze with panic and could not continue.” According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: [...]
Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that’s spreading. Forbes has an interesting article about [...]
Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn’t help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he’s been taking the [...]
With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling [...]
I hadn’t heard about this initiative from last fall before now, but it’s awesome. Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. “A vote against the library, is like a vote to burn books.” [...]
It’s the ad business. We throw projections around like confetti at a wedding. Of course, there’s nothing wrong with a little optimism. But there is something wrong with the numbers. Jean-Louis Gassée, a general partner at Allegis Capital in Palo Alto, writing for The Guardian, argues that the $20bn “opportunity” in mobile advertising is “a [...]
La Quinta borrowed a strategy from Holiday Inn Express, and turned to a cliché instead of a concept to make this new spot. So, it must be very bad. Right? Yep. It’s bad. Greg Medernach of Unconditioned Response helps us see just how bad. …when John performs this raising his leg up over this other [...]
Over at Talent Zoo today, there’s a great column by someone who calls himself “The Inside Man” bemoaning what nearly every job seeker in advertising (and probably outside of it) runs up against: People who simply don’t respond to job inquiries. Were they so busy they couldn’t respond? Was I such a lousy candidate that [...]
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