Buy A Bedroom Set, It’s Your Duty As An American

If you watch TV this week, you will be encouraged to buy furniture. You will also be persuaded that it is the American thing to do. Is it the American thing to do? Given that the offers are zero down pay later schemes I’d say yes, pretty American. Is there a category more in need […]

Quick, Name Five YouTube Sensations. If You Failed To Do So, You Might Welcome YouTube’s Help.

“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age, YouTube feels advertisers’ pain, […]

Frontrunners Stumble, Meanwhile Twitter Picks Up The Mobile Advertising Pace

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Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San […]

Paid, Owned and Earned Media All Influence The Story, Whatever The Story May Be

“The insidious power of brand content” is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser’s dream come true. The downfall of the print press has opened floodgates: publishers become less […]

Meowbook Is The New Catvertising

Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]

Teaching The Basics Of Advertising Isn’t So Basic Anymore

A little confessional today: So I’m teaching a five-week “Intro to Ad Copywriting” class at Seattle’s School of Visual Concepts. It’s only a five-session course, part of a “Summer Boot Camp” for the business. It’s not much time. So we’re starting with the basics: Headline writing, concepting, making persuasive arguments. We’ll move into visual thinking, […]

Orbitz Takes “Mac Versus PC” Campaign Literally, Serves Up Spendier Hotels To Mac Users

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Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to […]

Advertising’s Cult Of Personality Gets Brackets

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Ad agency Sanders\Wingo is out to answer the question, “Who’s the all-time greatest man or woman in advertising?” To do it, they’ve created ADversaries, a Facebook page that matches up ad people head-to head, ala March Madness. That some advertising people achieve cult of personality status has always struck me as a bit odd, but […]

The Brand To The North Is Taking Questions

Canadians are asking questions of McDonald’s. “Does your Egg McMuffin use real eggs?” “How is it that Burger King has a veggie burger and McDonald’s doesn’t?” “Is there beef in your fries?” “We know that there are questions out there, and that there are myths out there,” McDonald’s Canada chief marketing officer Joel Yashinsky said […]

Advertising Is Work, Not The Priesthood

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Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising “don’t love advertising.” In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. […]