Kickin’ the Habit

Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my […]

Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So

According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

photo2236

I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books

9781118243268.pdf

I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of […]

Does Puking Get Me A Seat At The Table?

As we saw with Wild Turkey the other day, lots of liquor companies are taking to the TV (and YouTube) to solidify their brand. Here’s Jagermeister’s new attempt at this, courtesy of Mistress in LA: According to Michael Volke, Executive Board Member at Mast-Jagermeister SE, there’s a heritage to this brand I wasn’t aware of. […]

Interestingly, TV Reviewers Aren’t Buying “The Pitch”

I’ve said it before: The creative process at advertising agencies simply isn’t very interesting. So the heavily edited AMC show “The Pitch” doesn’t really make for compelling television. I have watched both episodes mostly because I know a bit about the agencies and the participants. TV critics and commenters seem to really dislike the show. […]

Wild Turkey Struts Its Stuff On TV For the First Time Ever

Wild Turkey is a 157 year-old brand, but this campaign marks the first time they’ve been on TV: Fly Communications in New York City created the spot.