What’s In The Box? I Hope It’s An Invitation

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As you know, I’ve been decompressing from the weight of much too much information. So pardon the self-referential nature of things. I’ll look outward again. Before I do, I want to point to new research from Harvard University that indicates as much as 40% of our speech is devoted to telling others about what we […]

THE INTERNET HAS A REPUTATION PROBLEM

We’re both in the brand identity game. So, let’s put our heads together on this. The Internet needs an identity refresh. Please understand that this is #probono work, since there is no real client and no one to bill. We all own the Internet, right? It’s a community garden and thus our undertaking to improve […]

10 Easy Steps You Can Take Today To Achieve Social Media Stardom And Make Buckets of Money

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If you’ve been paying attention these past few years, you know by now that the world is most definitely your oyster. Thanks to the game changing power of the Internet, you can disrupt markets, wear a sarong to work and never answer to a clueless boss again. Sure, it may sound too good to be […]

When You Replace Bad Habits, You Make Room For Better Ones

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My recent post where I discussed kicking my blogging habit lacked clarity. Ergo, I’ve got some explaining to do. I thought this line from the post would carry weight: “By blogging I refer to the light- to medium-weight updates that often refer to a primary source.” But it didn’t. I also thought this line would […]

I Like Your Jacket. And I “Like” Your Jacket.

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Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]

Next Week In Portland, Share Your Vision For The Web

Web & Mobile Design, Technology and UX Conference - WebVisions

WebVisions is on next week in Portland. I know you’re busy making commercials and stuff, but why not push back from the machine for a day or two? Entering its 12th year, the conference kicks off with studio tours, parties and networking events on Tuesday, followed by one day of workshops and two full day […]

Kickin’ the Habit

Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my […]

Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So

According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books

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I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of […]