Mad Men takes place inside a fictional Manhattan ad agency, but the fiction that comes from Matt Wiener’s head is real. And the show’s creator is hell bent on depicting a moral realism, which he clearly has a gift for. With that said, what can we draw from the scenes in episode 511, “The Other [...]
“Madison Avenue” And “The Car Guys” Come Together In A Real Sleazefest
May 29, 2012 By Leave a Comment
Maxwell House: Not In My House
May 26, 2012 By Leave a Comment
I live in the Pacific Northwest, where coffee is culture, and for some it is more like religion. So, I don’t mind a SNL-like skit where coffee snobs like myself are taken to task. In fact, when it is well done, it can be pretty funny. Portlandia-funny, even. Do these spots for Maxwell House (made [...]
The AdPulp Interview: G.B. Veerman
May 25, 2012 By Leave a Comment
Greg Veerman is an Astronaut, unafraid to sail into the outer reaches of Adlandia in his quest for a higher plane. In other words, he runs an agency in Sioux Falls, SD with a focus on serving clients in the clean technology and sustainable goods and services sectors. “Our job is to advance the cause [...]
Great Copy In The Wild: Chipotle Packaging
May 21, 2012 By 1 Comment
Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain’s paper cup. Chips Are Rad! Chips might seem so little, so inconsequential…but if we didn’t have chips, how would we eat salsa? With a spoon? [...]
Hire A Copywriter, Or Paddle The Ship With One Oar
May 20, 2012 By 4 Comments
How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you’re a recruiter at Goodby Silverstein & Partners, you just know. But what if you’re not in that world? What if you work [...]
Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio
May 19, 2012 By Leave a Comment
PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon’s Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, “Twitter is like an [...]
Too Many Opinions? Let Me Tell You What I Think About That.
May 17, 2012 By Leave a Comment
Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise [...]
The Future Of Marketing Words Don’t Look So Purty
May 16, 2012 By Leave a Comment
Could you imagine laboring over a piece of copy the way old-timers like Howard Gossage did? And if you did, what would your current clients do to it after you sent a draft to them? Thanks to these internet tubes, people everywhere are writing, all the time. Or at least, they’re typing. Has all this [...]
Creative People Need To Think Strategically. Right?
May 16, 2012 By 2 Comments
I will absolutely not make judgments on agencies that appear on “The Pitch” based on how the show makes them look. The heavily edited, overly dramatic, trainwreck of a reality TV show has taken some decent people and make them look awful. I’ve met some of the participants on a few of the shows so [...]
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