Goodby Silverstein is rolling out a classic line from years gone by for its big automotive client. The thing is the players shown above are not old enough to recall that line, and many of the people watching baseball on TV today are not old enough to make the connection either. Which leaves people wondering […]
Archives for April 2012
Just as news of Havas’ acquisition of Victors & Spoils brought everyone’s favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen […]
Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]
Wednesday marks the birthday of our fearless editor.
How many cups of coffee do you drink every day? Are you a dog owner? What do you like most about going to a movie theater? Don’t be shy. Inquiring minds at The Google want to know, and they are now paying publishers like Adweek, The New York Daily News and the Texas Tribune, $.05 […]
In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior. In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying […]