Email Isn’t Shiny and New, But It Works

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There are so many ways to reach prospects and customers today. But which path is best for business? Facebook, as you may have heard, is busy reinventing advertising. Is that the path brands want/need to travel? Signs point to no. According to Jay Baer of Convince and Convert, the more companies use social media channels […]

Loyalty Programs Have Nothing To Do With Actual Loyalty (And Other Points I Made)

Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple’s […]

McKinney v. WDCW, Tonight on AMC

Fuck “Mad Men.” I want to watch “The Pitch,” and that’s precisely what I’ll be doing this evening at 8:00 PST. Each episode of this new reality show on AMC matches two agencies against one another as they pitch a client project. Tonight’s sneak peak (the show starts in earnest on April 30) pits McKinney […]

Is AdPulp Satisfying Your Needs?

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If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That’s for you to say, but I don’t believe that’s the problem. Instead it’s likely a combination of things, starting with the fact that the […]

Major League Baseball Is All About The Share

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According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for […]

Can “The Crowd” Compete?

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Just two and a half years after crowdsourcing agency Victors & Spoils was formed from Crispin’s rib in Boulder, Colorado, the company has sold a majority stake to Havas. That’s rapid return on investment. Which begs the question what is so special about this agency and its controversial business model? John Winsor, V&S’s CEO has […]

When The Creative Product Is Just A Commodity

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Just as news of Havas’ acquisition of  Victors & Spoils brought everyone’s favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen […]

Can Boycotts Be Good For Advertising?

Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]

Happy Birthday, David Burn

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Wednesday marks the birthday of our fearless editor.