Writing in Ad Age, Claudia Caplan, CMO of RP3, takes a look at the documentary “Bully” and asks whether our industry has some culpability in shaping a culture where bullying is promiment. “Bully” made me feel both responsible and ashamed. It got me thinking about the role advertising has in shaping what’s cool and what’s […]
Archives for April 2012
Whenever I think I’d love to run my own agency, with all the ups and downs that come with it, it’s the thought of dealing with crap like this that make me rethink that plan. The Pittsburgh Tribune-Review reports on the Pennsylvania Lottery’s decision to rescind awarding its account to Brunner in favor of re-upping […]
Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.
Driving to work in Atlanta, I used to hear some really bad radio spots for Accountemps featuring some Spacely-from-the-Jetsons-type awful boss praising some guy called “Bob from Accountemps” while berating a squirrelly-voiced employee. Lately, however, the campaign has taken a bit of a turn with Christopher Guest-style spots entitled, “Find Your Bob.” FindYourBob.com has more […]
A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan […]
In my experience with an iPad and iPhone, it’s the brands that provide some utility that make the most of the mobile space — not the brands that use mobile for advertising. A new article in the Wall Street Journal crunches the numbers and takes a closer look: Millennial Media runs the world’s third largest […]
I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said […]