I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or [...]
Man, if only I smoked 2 packs a day for the last 15 years, I’d have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money–and the party loyalties involved. Once a voiceover artist works for one major political [...]
Just as a test, last month I did a targeted ad campaign on Facebook for my 99 cent book. The results were practically zero–very few clickthroughs and no sales. Nor did I hear from anyone who saw the ads themselves. Of course, one small test doesn’t mean anything in a grand scale. But now, Ad [...]
Rhode Islander, Ernie Schenck, is one of our industry’s brightest stars. He’s been writing copy and hauling in hardware for decades. He’s also an author, a columnist and he’s active on Facebook. Like all great writers, he also has an ear for what will and what will not resonate (see his Liberty Mutual work below). [...]
I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand [...]
If you’ve ever been to Portland (or Seattle for that matter), then you know that certain sketches on IFC’s Portlandia are so close to real life, it’s kinda scary. This ad, for Portland mayoral candidate Eileen Brady, riffs off the TV show: I wonder how it’ll play to the good citizens of Portland. David?
Writing in Ad Age, Claudia Caplan, CMO of RP3, takes a look at the documentary “Bully” and asks whether our industry has some culpability in shaping a culture where bullying is promiment. “Bully” made me feel both responsible and ashamed. It got me thinking about the role advertising has in shaping what’s cool and what’s [...]
Whenever I think I’d love to run my own agency, with all the ups and downs that come with it, it’s the thought of dealing with crap like this that make me rethink that plan. The Pittsburgh Tribune-Review reports on the Pennsylvania Lottery’s decision to rescind awarding its account to Brunner in favor of re-upping [...]