I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or [...]
Regardless Of Party, Voiceover Talent Get Plenty Of Green During Election Cycles
April 26, 2012 By 2 Comments
Man, if only I smoked 2 packs a day for the last 15 years, I’d have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money–and the party loyalties involved. Once a voiceover artist works for one major political [...]
All This F–ing Cursing Makes The Ad Business Look Sh–ty
April 25, 2012 By Leave a Comment
I curse a lot, damnit. But I don’t think I’d ever present a campaign to a client like this one Unilever’s running in Germany: And let’s face it, when you work at an ad agency, you have more license to curse and behave in ways that might get you fired at another type of business. [...]
Is Facebook A Good Medium For Advertising?
April 24, 2012 By 1 Comment
Just as a test, last month I did a targeted ad campaign on Facebook for my 99 cent book. The results were practically zero–very few clickthroughs and no sales. Nor did I hear from anyone who saw the ads themselves. Of course, one small test doesn’t mean anything in a grand scale. But now, Ad [...]
The AdPulp Interview: Ernie Schenck
April 23, 2012 By Leave a Comment
Rhode Islander, Ernie Schenck, is one of our industry’s brightest stars. He’s been writing copy and hauling in hardware for decades. He’s also an author, a columnist and he’s active on Facebook. Like all great writers, he also has an ear for what will and what will not resonate (see his Liberty Mutual work below). [...]
Will Anyone Listen To A Dead Brand Revived?
April 23, 2012 By Leave a Comment
I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand [...]
Life Imitates Portlandia In The Mayoral Race
April 20, 2012 By 1 Comment
If you’ve ever been to Portland (or Seattle for that matter), then you know that certain sketches on IFC’s Portlandia are so close to real life, it’s kinda scary. This ad, for Portland mayoral candidate Eileen Brady, riffs off the TV show: I wonder how it’ll play to the good citizens of Portland. David?
Advertising Shapes The Popular Culture. And Bullying Is A Part Of That Culture.
April 19, 2012 By 1 Comment
Writing in Ad Age, Claudia Caplan, CMO of RP3, takes a look at the documentary “Bully” and asks whether our industry has some culpability in shaping a culture where bullying is promiment. “Bully” made me feel both responsible and ashamed. It got me thinking about the role advertising has in shaping what’s cool and what’s [...]
Pennsylvania Lottery Scratches Off Its New Agency
April 18, 2012 By Leave a Comment
Whenever I think I’d love to run my own agency, with all the ups and downs that come with it, it’s the thought of dealing with crap like this that make me rethink that plan. The Pittsburgh Tribune-Review reports on the Pennsylvania Lottery’s decision to rescind awarding its account to Brunner in favor of re-upping [...]
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