Hackers, Hipsters and Hustlers On The Road To Austin

“You’re either on the bus, or off the bus.” -Merry Pranksters Right now, bus loads of hopeful bootstrappers are making their way to Austin for SXSW. And by busloads, I mean busloads, thanks to the ingenuity of one Elias Bizannes, founder StartupBus. Here’s a look at the goings on from a StartupBus to Paris last […]

A Place Where the Best Entrepreneurial Ideas Grow

Central Eastside Industrial District -Portland-1

You know how important “buy-in” is. You need buy-in from your clients and your clients need buy-in from their prospects and customers. But it doesn’t always happen. In fact, you might say it rarely happens. Here’s an example from The Oregonian that nicely illustrates the problem. Mayor Sam Adams announced last week at his State […]

On Douchenozzle Patrol

Advertising prima donnas are such pricks. Here are two unrelated situations that support my premise… First, there’s a new study from consultancy Hoyt & Co. and marketing magazine The Hub that points to some serious cluelessness. According to Media Daily News, Hoyt and Hub polled 30 major marketers, including Procter & Gamble, Unilever, Kimberly-Clark and […]

Agencies Get With The Program And Sponsor Ad Blogs

Red Square Agency Teams With Adrants For SXSW - Adrants-1

I am pleased to see Steve Hall of Adrants nab this SouthBy-influenced sponsored content agreement with Red Square Agency. That’s the way it needs to work, for Steve, for us and for others bringing specially baked industry content to the people. In fact, if you’d like to speak to ad pros not attending SXSW this […]

165 Years In, Cartier Turns To The Cinema

The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world […]

So Shall It Be

The Mounting Minuses at Google+ - WSJ.com

“Nobody wants another social network right now,” said Brian Solis, an analyst at social-media advisory firm Altimeter Group. The numbers back up Solis’ claim. According to a recent comScore report, visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on […]

The Economy Isn’t Hurting WPP, Far From It

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WPP, the world’s largest marketing services company, earned record profits of more than $1.45 billion for 2011, up a whopping 43% from the year prior year. According to Ad Age, income at WPP was up was up 11.4% year-over-year to $16.05 billion. I’d like to ask that you pause, like I am, and consider this […]

Banker Wolves Exposed In New Two-Minute Ad

Big Bad Wolf - The Guardian

Bartle Bogle Hegarty has remade the classic children’s story, Three Little Pigs by Patricia Seibert. The remake is produced on behalf of The Guardian, and marks the media brand’s first major brand positioning TV ad for more than 25 years, according the paper’s own report. “Open is our operating system, a way of doing things […]

Uprising Attempts To Capture Movement Marketing In A Fast-Paced World

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Back in 2008 on this blog, David wrote two separate articles, here and here, on StrawberryFrog and its founder Scott Goodson’s notion of creating “cultural movements.” I didn’t think to check the AdPulp archives until I made my way through a copy of Goodson’s new book, Uprising: How to Build A Brand And Change The […]

Venez Comme Vous Êtes (Come As You Are)

You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into […]