Peregrinate: To Travel Especially On Foot

battleground

Copywriters have screenplays in their drawer, up their sleeve and on their mind. It’s just the way it is. Some writers never go anywhere with their day dreams, others move to Hollywood and through a special blend of luck, talent and sheer will, manage to see their ideas turned into multi-million dollar productions. Some, like […]

Every Agency Is A Media Company, Wunderman More So Than Others

wunderman

Blog Ads studied SXSW Interactive registration records to determine how many agency personell made the trip to Austin this year. The overall attendance numbers were steady since last year, after a huge increase from 2010 to 2011. Digitas sent the most people at 79, followed by Ogilvy (67), Razorfish (64), GSD&M (64), and DDB (58). […]

The Seattle Mariners Have Special Skills

seattle-mariners

Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, […]

Images And Audio Belong Together

picle app

Fast Company and Forbes both like Picle, a new mobile app introduced at SXSW last week. Picle allows you to snap images and record audio at the same time, compiling your sound and visual bites into a shareable story. I just downloaded the free App on my iPhone and took a pic and audio capture. […]

We Make Stuff Up. Does That Encourage Dishonesty?

We Make Stuff Up. Does That Encourage Dishonesty?

It’s hard to resist an article with a headline like this one in Bloomberg Businessweek: Are Creative People More Dishonest? The article refers to a a new study in the Journal of Personality and Social Psychology (available for purchase). Here’s the juicy bit for AdPulp readers: The first study featured in the paper uses survey […]

Old Ad Dogs Learn New Digital Tricks

old ad dogs learn new tricks

This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and […]

In Austin, Homeless People Are Hotspots

4g-hotspot

“I think the future of marketing is philanthropy.” -Biz Stone, at SXSW today Homeless Hotspots is a charitable innovation initiative by BBH New York. It attempts to modernize the Street Newspaper model employed to support homeless populations. Participants in the agency’s Homeless Hotspots program carry MiFi devices with 4G connectivity. People seeking Wifi, in this […]

Your Friends Are Your Friends, Not Personal Shoppers Or Recommendation Engines

Paul Adams, Global Brand Experience Manager at Facebook, wrote one of those traditional advertising is dead posts that I avoid or ridicule. But I didn’t avoid Adams’ take on things, and I will not ridicule his points, many of which I agree with. I will challenge some of his conclusions, however. His main premise: “To […]

Push Play: The BeanCast, Episode 192

The Beancast with Bob Knorpp

I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express’ mastery of social media marketing and […]