March Toward A Plate Full of Wings

Round ball and wings. That’s what the “N C Two A” has wrought. According to the Minneapolis Star Tribune, March is Wild Wings’ busiest time of the year. Last year the Golden Valley-based dining chain’s guests ate more than 63 million traditional and boneless wings during the tournament. Kathy Benning, executive vice president for marketing […]

Wrong, Wrong, And Wrong Again

As an avid consumer of business journalism, I see way too many shortcomings in the stories I read. Take this morning’s example, a piece in The Guardian about how the fictional Don Draper wouldn’t thrive in today’s multimedia universe. For Matthew Neale, managing director of the global marketing company Golin Harris, the world where ad […]

Saturday Night Live Parodies Real Commercials. Verizon Gets That Backwards.

Every now and then, a commercial on TV stops me in my tracks, even when it’s on in the background. This one from Verizon sure did: Why? Because I saw this idea done originally on Saturday Night Live: Ironically, when I first pulled this up, there was a pre-roll spot for Sprint before this SNL […]

Coca-Cola’s BHAG: $200 Billion by 2020

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Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]

Brands Who Are Also Publishers Also Publish Ads

Health & Beauty_ Bath, Cosmetics, Skin Care, Hai..._ Target

Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in […]

Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great

Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW’s Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have […]

You’re Only As Great As Your Last Big Invention

“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]

Only Ad Agencies Can Put Themselves Out of Business

Watching the Dollar Shave Club video take off last week, it got me wondering: How many brands out there can get by without advertising agency help? And what does it take for ad agencies to survive these days and in the future? The rise of digital, social, and mobile marketing, on top of all the […]

Nature Valley Explores Shared Points of Interest At Three National Parks

Creating compelling content for marketing purposes, whatever the platform, comes down to utility or entertainment. That’s the opportunity for brands, and delivering on that opportunity requires a switch from the messaging approach that we’ve all grown so accustom to. Nature Valley Trail View is a new entry into the field that offers both utility and […]