Directors Are Filmmakers And/Or Hustlers, This One’s A Filmmaker

“I was seduced.” -Doug Nichol “Sunshine” is not your typical “making of” video. Rather, it’s a dark look at globalization and our role in feeding the machine, from director Doug Nichol. In this short film, which is making the film festival rounds this year, Nichol illustrates what that the phrase “Sunshine” means in China. The […]

The Rich And Jeff Show Comes To Cable

Rich and Jeff appeared on CNBC today in a segment titled “The Real Mad Men.” Aside from the nod to this Sunday’s return of the AMC program, the reporters on the show asked about Detroit and Chevy, social media’s impact on the business and the challenges faced by HP. It’s fun to see these “Real […]

Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket

Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first […]

Storytelling Isn’t Journalism. And Brands Don’t Need To Tell The Truth.

If you’ve followed the news lately, then you’ve seen theater performer Mike Daisey on the defensive after the revelation that he fudged the truth about his experiences visiting Apple supplier Foxconn’s plants in Shenzhen, China. Most notably, This American Life issued a retraction after featuring Daisey. The show’s host and producers didn’t feel that Daisey’s […]

American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia’s pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube’s new […]

Are Agencies Staffed By Dumbasses, Or Worse?

I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting “Confessions” from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none […]

Guest Post: Transcend the TV Spot For An Even Bigger Win

Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super […]

For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.” Visitors to the campaign microsite can listen to […]

Guest Post: Prepare Your Ads For The Next Dimension

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Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D […]

Hill Holliday Goes Back In Time For Newsweek’s “Mad Men” Issue

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Newsweek Magazine is going retro from cover to cover in celebration of the fifth season of “Mad Men,” due to air later this month. According to Hollywood Reporter, the new issue dives deep into the conservative, pre-culture shift 1960s consumer world of the show, and offers ads for modern day companies designed in the style […]