Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great […]

Are You Are Young, Smart and Ambitious? Join The Guild of Meaning Makers

Members of the Four A’s are in Beverly Hills, Calif. this week to confer around the topic of industry transformation. According to The New York Times, recruitment advertising is one notable area where transformation is desperately needed. “The No. 1 thing you hear from students and young people in other fields is, ‘Wow, I didn’t […]

You Might Have A Beef With “Pink Slime” But Its Makers Have A Beef With That Name

If you want a good lesson in the power of words, branding, and crisis PR, consider the case of a product its maker calls “lean, finely textured beef” and others call “pink slime.” The campaign to rid supermarkets, schools, and restaurants of “pink slime” is having an effect on its maker, according to the Huffington […]

Trade Ya

Variety.com Videos - Movie Trailers, TV Clips, Festivals, Screening Series-1

Michael Bloomberg picked BusinessWeek up for a song in 2009, but old trade mags appear to hold their value better than that. According to Los Angeles Times, a buyer may need to pay ten times what Bloomberg paid for Variety. Dutch and British conglomerate Reed Elsevier, which acquired the weekly and its Daily Variety newspaper […]

Telling Victoria’s Secret

Pink Tote VS

In order to keep a roof over our heads, so to speak, we infuse brands with meaning. But what happens to that meaning post-infusion? How is it transferred (if it is) to the people it was made for? According to BusinessWeek, University of Minnesota researchers Deborah Roedder John and Ji Kyung Park are studying the […]

Let My People Go Shopping Like Everyone Else

If there’s one thing “Mad Men” has been successful at, it’s the launching of a ridiculous number of columns, opinions and people who’ve popped up to attach themselves to the show’s popularity. One tangentially related column is this one by Mat Zucker, CCO of OgilvyOne Worldwide. Writing in an online Jewish publication called Tablet, he […]

This Trailer Is Somewhat Alien

In 11 years, TED talks will be given in stadiums and presented by corporate overlords like Peter Weyland, CEO of Weyland Industries. You doubt this? Have a look in to the not-far-off future: Weyland is a character in the new Ridley Scott film, Prometheus, and the above trailer is a promotional tool used to build […]