Etch A Sketch Shakes Up The Conversation, And Their Marketing

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Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. […]

Charleston Novelist Claims, “We Are The Pig”

It’s not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A […]

Trouble Talking To The Ladies? Pull Out Your Trunk Monkey

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R/West in Portland, Oregon created Trunk Monkey more than eight years ago to help its client move metal. The furry little primate has become known as a force to be reckoned with for battling car-jackers, road rage and ninjas, but he recently showed a taste of his softer side in last fall’s Wingman spot. Now […]

The AdPulp Interview: Bob Knorpp

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As editor of AdPulp, I get to meet a fair number of smart and talented people (which helps explain my long term commitment to the project). In the best cases, these people become friends and that’s what happened last October in Boston when I met Bob Knorpp, host of The BeanCast, the finest marketing podcast […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great […]

Are You Are Young, Smart and Ambitious? Join The Guild of Meaning Makers

Members of the Four A’s are in Beverly Hills, Calif. this week to confer around the topic of industry transformation. According to The New York Times, recruitment advertising is one notable area where transformation is desperately needed. “The No. 1 thing you hear from students and young people in other fields is, ‘Wow, I didn’t […]