It’s been a day to talk about car advertising, so we may as well continue the theme with a post about these new spots for Mercedes-Benz from Merkley and Partners. According to Below the Line News, “Art” is a historical tour through the SL-Class, showcasing the model’s many iterations against a backdrop of an ever-changing [...]
Goodby and McCann To Share Chevy
March 30, 2012 By 1 Comment
Even though Goodby is more capable than 99.99% of all agencies located on Earth, Chevy is too big, and too important to be handled by Goodby alone. And the client doesn’t want bickering between agencies, it wants cooperation. Ergo, something new has been formed. Commonwealth, a hybrid of Goodby and McCann, which are owned by [...]
I’m Gonna Be Like You Dad, You Know I’m Gonna Be Like You
March 30, 2012 By Leave a Comment
On the most poignant songs of the 1970s? Hands down, “Cats in the Cradle” by Harry Chapin. “What I’d really like dad is to borrow the car keys.” To the Chrysler. Wieden + Kennedy/Portland also launched new family-programming for Jeep, Dodge and Dodge Ram. The agency has long employed master storytellers, starting with Dan and [...]
Etch A Sketch Shakes Up The Conversation, And Their Marketing
March 30, 2012 By 1 Comment
Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. [...]
Charleston Novelist Claims, “We Are The Pig”
March 29, 2012 By Leave a Comment
It’s not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A [...]
Trouble Talking To The Ladies? Pull Out Your Trunk Monkey
March 29, 2012 By Leave a Comment
R/West in Portland, Oregon created Trunk Monkey more than eight years ago to help its client move metal. The furry little primate has become known as a force to be reckoned with for battling car-jackers, road rage and ninjas, but he recently showed a taste of his softer side in last fall’s Wingman spot. Now [...]
The AdPulp Interview: Bob Knorpp
March 28, 2012 By Leave a Comment
As editor of AdPulp, I get to meet a fair number of smart and talented people (which helps explain my long term commitment to the project). In the best cases, these people become friends and that’s what happened last October in Boston when I met Bob Knorpp, host of The BeanCast, the finest marketing podcast [...]
Land of 10,000 Things To Do
March 28, 2012 By Leave a Comment
For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include [...]
Seeking Return on Investment? Run Consistently Watchable TV
March 27, 2012 By Leave a Comment
Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great [...]
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