I didn't care for this ad when I saw it during the Super Bowl, but now I see an unhidden message in it. Bud Light Platinum is a 6.0% alcohol by volume. Why the brand and its agency didn't make the entire spot about that significant point of difference, it's hard to say. "Man has long dreamed of turning lead into gold. We dreamed of turning gold into platinum." What? Who cares what "you" dreamed of …
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