To Be Held, Or Not To Be?

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Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga’s action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments […]

The Eyes Have It

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When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, […]

Have Your Hugged Your Bricks and Mortar Retailer Today?

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Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a […]

David Esrati Markets Himself Once Again In Ohio Congressional Race

Advertising people, by and large, aren’t a severely political bunch. Like the rest of the population, we have opinions, but there aren’t too many advertising and marketing professionals willing to dive headfirst into politics. Not so for David Esrati, head of Dayton’s The Next Wave, who once again is running for Congress as a Democrat […]

Fox Digital Entertainment And Kia Provide A Reason To Visit MySpace Again

“Wolfpack of Reseda” is the first made-for-the-Web series from Fox Digital Entertainment, a new division of the 76-year-old West Los Angeles movie studio. Wolfpack Of Reseda | Myspace Video According to Meg James of Los Angeles Times, the series brings feature film production values to the Internet, which is something marketers have been clamoring for. […]

Your Dog Wants You to Buy A SuBee

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead. According to Auto Blog, Subaru has also launched two social networking app as part of […]

UCLA Verus USC Verus Every Other Elite University in The World

Colleges and universities really ought to have incredible advertising to support their brands. UCLA isn’t quite to incredible with this new work from Philadelphia-based 160 Over 90, but they’re pretty far ahead of the pack, regardless. According to Stuart Elliott of The New York Times, the work underscores the growing presence of universities and colleges […]

Are You Ready To “Attack and Disrupt” Your Company And All That Is Sacred?

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I have a weakness for certain industries. The hotel industry, for instance. It’s the stuff novels are made of. Also media companies, I have a weakness for those too. So, if you’ll indulge me, let’s take a look at the success story now underway at The Atlantic. Adweek and The New York Times both put […]

Giving Young Hungry Guys What They Want

It has been said that talented young people have little motivation to join the ad business today. Naturally, that is a steaming pile of horse shit. For one, you could find yourself at 72andSunny working on Hardee’s/Carl’s Jr. and “giving young hungry guys what they want.” Or you could be working at TeamOne, dreaming up […]

One of Adland’s Stranger Marriages

Strawberry Frog has Leaped to What’s Next, namely the acquisition of the firm by APCO Worldwide, a stakeholder-engagement firm (whatever that means). The strawberry frogs will no doubt want to know what it’s like to work at APCO Worldwide. No worries, the stakeholder-engagement firm (whatever that means) has made a video to answer that. According […]