Visionary Leaders Create Great Companies, Relentless Founders Keep The Greatness Going


Last week, Rob Campbell, head of planning at Weiden + Kennedy/Shanghai, wrote a piece about how W+K and Bartle Bogle Hegarty are what they are–firms at the forefront of commercial creativity–thanks to the hands-on, day-to-day concern shown by the now very rich founders. One thing I really like about W+K is that while the senior […]

We’re Talking To A Lot of Inanimate Objects Today

The Oscars air on Sunday, along with more high dollar commercials. Like this one for the 2012 Hyundai Azera from director Wes Anderson, Moxie Pictures and Innocean USA. The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, […]

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

Not Your Father’s CMO

Today’s CMOs are more than marketers, they’re “Marketing’s CEOs.” That’s according to CMG Partners and their 4th Annual CMO’s Agenda, a study of the latest trends and issues facing CMOs today. Based on interviews with 30 CMOs at U.S. companies, the study identified five trends affecting Chief Marketing Officers, including a reported increase in influence […]

Time To Pay The Paper Boy


News, particularly when it is local and thus not widely available, has marketplace value. Gannett, the nation’s largest newspaper publisher, is planning to mine that value by moving all of its 80 community newspapers doing business online to a paid model by the end of the year. Acccording to PaidContent, The New York Times and […]

In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to […]

The Data Is Upon Us, Now What Do We Do With It?

Twitter _ @thecheekybite_ Content is content, no mat ...-1

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions as a good example of a service that is busy marrying content to context. is […]

Liquid Plumr Double Impact

There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco […]