Thinking Beyond The :30. TED’s Ads Worth Spreading 2012

For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year’s Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and […]

Glorious SPAM, Two Words I Didn’t Expect To See Together

Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, “Crusader of Flavor,” the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods. What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on “breaking the monotony” from a canned meat company […]

Even As All Screens Become Social, TV Will Continue To Be “The Fire” We Gather ‘Round

When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference on the topic. Shetty said yes, […]

Geniuses Masquerading As Interactive Creative Directors, There’s A Place For You

Digital talent. There’s a growing need, and the need is not being met. Even by the best agencies in the land. Ergo, Iain Tait, partner at W+K, has taken to searching for the elusive creatures (sometimes known as Interactive Creative Directors) via his newly reconfigured blog, Crackunit2. We’re looking for Digital Revolutionaries with Traditional Sympathies, […]

In Adlandia, We Know Not Where Public Space Ends And Private Space Begins

Although many brand managers and their lawyers will vehemently disagree, everything is a remix, a.k.a. mashup. They may also disagree that advertising is mostly pollution. But let’s listen to Banksy on the topic: Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to […]

Blades, Go F-ing Buy Them

Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he’s the Mother F-ing CEO, a.k.a. MFCEO. Here he is making fun of the late Steve Jobs (not safe for work, for fuck’s sake): You might be wondering how 72andSunny ever sold their client, […]

Fighting Words: Foamposite One Galaxy

Creating over-the-top-demand for a product (or service) is a what brand managers dream about. But in real life, it’s a perfect storm that only a few will ever experience. Apple knows this storm, and so does Nike. I use the word storm not lightly. Last week, people began rioting outside shopping malls in Florida and […]

I’m An Only Child, But I Learned To Share

Delicious.com - [Ads]

Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

Visionary Leaders Create Great Companies, Relentless Founders Keep The Greatness Going

Rob_Campbell

Last week, Rob Campbell, head of planning at Weiden + Kennedy/Shanghai, wrote a piece about how W+K and Bartle Bogle Hegarty are what they are–firms at the forefront of commercial creativity–thanks to the hands-on, day-to-day concern shown by the now very rich founders. One thing I really like about W+K is that while the senior […]

We’re Talking To A Lot of Inanimate Objects Today

The Oscars air on Sunday, along with more high dollar commercials. Like this one for the 2012 Hyundai Azera from director Wes Anderson, Moxie Pictures and Innocean USA. The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, […]