I’m Michelle Bachmann, And I Approved This Message

The Iowa Caucus is tomorrow, and one would think that Iowa-born Michelle Bachmann–a Christian conservative–would do well. Whether her latest TV ad will help garner votes is another question. According to The New York Times, the ad is running on the local NBC station, WHO, 14 times over the next two days at a cost […]

It’s New Year’s Day, Do You Know Where Your Headset Is?

Borg

It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of […]

Childhood Obesity Ads Serve Up Truth With A Side Of Guilt

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As health care costs increase along with portion sizes, Children’s Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images […]