If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

iamlevis_panties

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag […]

Game Layer Warning: Enter At Your Own Risk

WordsWithFriends

Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn’t stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are […]

Aggregators, Like Skateboarders, Are Unwanted By Pedestrians

Montana

We aggregate content from traditional media sources, although it is a practice that is fading as our relationships with news makers and PR pros develop. Which is probably a good thing, because the big boys don’t like blogs nibbling their content without some form of monetary compensation. According to Nieman Journalism Lab, 29 major news […]

Election Season Provides A Window Into the Making of a Political Brand

This radio spot from “consistent conservative” Rick Santorum helped the former Senator from Pennsylvania, go toe-to-toe with establishment candidate Mitt Romney yesterday in Iowa. From a media perspective, Santorum’s showing — he lost to Romney by just 8 votes — overshadows how well Ron Paul did in Iowa. Paul’s liberterian ideas had a lot of […]

Google Goes For The Heartstrings As Well As The Eyeballs

Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]

Jean Paul Gaultier Proves Thinking Is Always In Fashion

glt

Holidays are always a good time to relax and recharge, and if you can do something that inspires you during your time off, so much the better. That’s exactly what happened this year after I gave my wife a Christmas gift of tickets to the Jean Paul Gaultier exhibit at the Dallas Museum of Art. […]

Get Rid of Cable

Don’t wake up in a roadside ditch. Don’t have a grandson with a dog collar. Stop taking in stray animals. These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable. I like this campaign […]

A City Without Billboards

full_1324513994noads

Good Magazine takes a closer look at Sao Paulo, Brazil, where they’ve banned outdoor advertising. Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it’s forced them to reevaluate and improve. “Companies had to find their own ways to promote products and brands on the streets,” Lalai Luna, […]