The 3% Conference Aims To Bring Female CDs Together

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I’d say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it’s not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and […]

This Super Bowl Season Play With Your Phone, Win A Chevy

The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing […]

GoDaddy To Promote .Co Domains (And Strong Women) During The Big Game

Does sex sell on Super Bowl Sunday? Seems likes a question with one obvious answer, but not so fast. According to the research gurus at University of Wisconsin-Eau Claire, SuperBowl spots with sexual imagery take a 10% hit in “likability” vs. ads without racy images. Naturally, GoDaddy’s Bob “You Still Awake?” Parsons has another story […]

Pols Reverse Their Position on Piracy, But Big Content Slaps Back

According to Mashable and Forbes, yesterday’s blackout by Wikipedia, and other sites (including this one) caused some pols to rethink their position. PIPA co-sponsor Florida Sen. Marco Rubio pulled his name from the bill Wednesday, and SOPA co-sponsor Arizona Rep. Ben Quayle pulled his name Tuesday. But the war ain’t over. An entertainment industry lobbying […]

Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to. Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.” “In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Supporting anti-SOPA/PIPA Blackout day

For our audience, thanks for bearing with us as we joined in blacking out our site in protest of SOPA/PIPA legislation. The video we displayed gives a good explanation of the issues at hand and we will leave it in place with this post. PROTECT IP / SOPA Breaks The Internet from Fight for the […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]