Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to. Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.” “In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Supporting anti-SOPA/PIPA Blackout day

For our audience, thanks for bearing with us as we joined in blacking out our site in protest of SOPA/PIPA legislation. The video we displayed gives a good explanation of the issues at hand and we will leave it in place with this post. PROTECT IP / SOPA Breaks The Internet from Fight for the […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Pin It To Win It

Computer Workstations

Want to know why a business-to-business technology brand like Advanced Micro Devices (AMD) is on Pinterest, the new social discovery network? Lauren Drell Associate Editor of Mashable has some answers. Since you’re not supposed to blast pictures of your products on Pinterest, try to think outside the box and pin images that capture a lifestyle […]

Rackets So Good They Ought To Be Illegal

Seattle’s Wexley School for Girls is defending its client Wilson in a court of law public opinion. “These rackets are destroying young lives.” Hilarious.

Geeks And Quants Shall Inherent The Agency

Deloitte | Übermind-2

Everyone wants to be an agency today. You know, because we’re all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. “It’s no longer an option to have a bad user experience, so having agency-type […]

If You Love Corporations, Stop Mitt The Ripper

“If corporations are people, then Mitt Romney is Mitt the Ripper.” So says Colbert Super PAC, a political arm of Comedy Central’s Stephen Colbert, a.k.a. the joke that’s isn’t a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. “If you believe […]

Grab A Partner, Solve A Problem

northern_lights

As agencies struggle to redefine themselves in this newer and leaner economy, new organizational constructs built on collaboration and trust are beginning to emerge. Fast Company points to one such configuration taking shape in Norway. While many ad shops have bolted on digital capabilities and called themselves “integrated,” TRY/APT has made the deliberate choice to […]

Advertising Is A Drill, Not A Hole

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that “it’s important to remember that advertising is a drill, not a hole.” What he means is ad agencies may consistently output ads, […]