Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is “the most significant step in [...]
Calcuating ROSB (Return on Super Bowl)
January 25, 2012 By Leave a Comment
At a price north of three million dollars for a Super Bowl spot this year, Chief Marketing Officers might be sweating some ROI-tipped bullets. With good reason. It’s a big spend and not every company is well suited to court the Super Bowl audience. That’s the news from Brand Keys’ 10th annual Super Bowl Engagement [...]
Giffords Packs An Emotional Punch With Her Exit From Congress Video
January 24, 2012 By Leave a Comment
As the season of electoral bitterness advances, there is one notable voice choosing to abstain. The voice of U.S. Rep. Gabrielle Giffords. Wow.
Candle In A Campervan, An Operatic Approach To Public Safety
January 24, 2012 By Leave a Comment
We don’t feature enough radio on this site. With that said, let’s give this spot from M&C Saatchi Worldwide a listen. The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ). “Lame, lame your van could go up in flames.” [...]
Speed, Guts and Swagger (Good Name for a New Agency)
January 24, 2012 By Leave a Comment
Tom Sullivan, a principal at MDC Partners-owned shop Vitro in San Diego, thinks ad pros could learn a thing or two from political hacks. Writing in Ad Age, Sullivan argues: The truth is that agencies and brands often miss opportunities to attack. Elections are a good reminder to agencies that drawing direct comparisons can work. [...]
Quattroooooooooo…
January 23, 2012 By Leave a Comment
It’s like Moby Dick, but Audi quattro is the whale and a Northwoods tow-truck driver is Captain Ahab. Filmed in sub zero temperatures in Alaska, “Ahab” was directed by Daniel Kleinman and edited by Cut + Run’s Steve Gandolfi for agency Venables Bell & Partners.
The 3% Conference Aims To Bring Female CDs Together
January 21, 2012 By Leave a Comment
I’d say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it’s not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and [...]
This Super Bowl Season Play With Your Phone, Win A Chevy
January 20, 2012 By Leave a Comment
The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing [...]
GoDaddy To Promote .Co Domains (And Strong Women) During The Big Game
January 20, 2012 By 1 Comment
Does sex sell on Super Bowl Sunday? Seems likes a question with one obvious answer, but not so fast. According to the research gurus at University of Wisconsin-Eau Claire, SuperBowl spots with sexual imagery take a 10% hit in “likability” vs. ads without racy images. Naturally, GoDaddy’s Bob “You Still Awake?” Parsons has another story [...]
Pols Reverse Their Position on Piracy, But Big Content Slaps Back
January 19, 2012 By Leave a Comment
According to Mashable and Forbes, yesterday’s blackout by Wikipedia, and other sites (including this one) caused some pols to rethink their position. PIPA co-sponsor Florida Sen. Marco Rubio pulled his name from the bill Wednesday, and SOPA co-sponsor Arizona Rep. Ben Quayle pulled his name Tuesday. But the war ain’t over. An entertainment industry lobbying [...]
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