Cars.com grows one’s confidence in car buying situations. Seriously. For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago: According to Tim Nudd of Adweek: Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird […]
What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art […]
Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is “the most significant step in […]
At a price north of three million dollars for a Super Bowl spot this year, Chief Marketing Officers might be sweating some ROI-tipped bullets. With good reason. It’s a big spend and not every company is well suited to court the Super Bowl audience. That’s the news from Brand Keys’ 10th annual Super Bowl Engagement […]
As the season of electoral bitterness advances, there is one notable voice choosing to abstain. The voice of U.S. Rep. Gabrielle Giffords. Wow.
We don’t feature enough radio on this site. With that said, let’s give this spot from M&C Saatchi Worldwide a listen. The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ). “Lame, lame your van could go up in flames.” […]
It’s like Moby Dick, but Audi quattro is the whale and a Northwoods tow-truck driver is Captain Ahab. Filmed in sub zero temperatures in Alaska, “Ahab” was directed by Daniel Kleinman and edited by Cut + Run’s Steve Gandolfi for agency Venables Bell & Partners.