Yet Another Facebook Story: Initial Public Offering In 2012?

Facebook is the third biggest Internet company in the world today, and growing. It’s currently a privately held company, but that could soon change and when/if it does the “average investor” can put her own hard earned money on the line. Where does Facebook’s value reside? In the data!

Ted Williams Gets Big — And Crispin Gets Fast for Kraft

For homeless-turned-hot sensation Ted Williams, it’s been a whirlwind. His Kraft voiceover is already in the can. Or rather, the box. Seriously, I love that an agency can act so fast to capitalize on something like this. But why is it that the only other thing I noticed about this spot is that when the […]

How Brands Might Steer “The Controller”

Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space. “Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit,” advises Keltner. In other words, a brand can’t place a billboard inside a game and expect anything […]

To Win In Vegas You Need Some Super Sharp Gear

Consumer Electronics Show, a.k.a. CES, is dominating business headlines this week, as tech companies vie for attention at this annual gathering of 100,000 plus gadget happy people. According to Los Angeles Times, the Las Vegas trade show is inundated with iPad-like tablet computers, iPhone-like smart phones and Internet-enabled televisions to rival Apple TV. There is […]

Only A Local Agent Can Do That?

Who is this tweedy Professor by the name of Nathaniel Burke? And where is this so-called University of Farmer’s located? More importantly, do they play football there? By the way, what does any of this have to do with the Wongs? Is RPA pulling a Martin Agency here by running thinly-related campaigns for their big […]

Intel’s New Core i5 Processor Answers Your Need For Speed

“The Chase,” directed by Smith & Foulkes, the award-winning directing team of Honda’s “Grrr,” and shot by Oliver Wood, the cinematographer behind the “Bourne Identity” trilogy, demonstrates the power of Intel’s new Core i5 processor by featuring a female action hero who seamlessly runs through a multitude of computer program windows and sites, from Apple’s […]

This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.” “Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said. “Now, we’ve given her a small but […]

Nuclear Cities Are Funkytowns

“Energy. One Powerful Story” by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow. The project took 10 months […]

Anti-Social Is A Non-Persuasive Position

MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I’d say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion […]