If Radio Grows In The Forest Of Media, Does It Make A Sound?

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I suppose it’s in Arbitron’s best interest to drum up business for radio since they’re in the radio ratings business. But they’re maintaining that the radio audience is expanding. From the press release: The number of persons twelve and older listening to radio each week now reaches an estimated 241.3 million, representing 93 percent of […]

2009 Was So Last Last Year

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Privately held advertising and PR firms are defying the sluggish economy that has cast its dim shadow on many American industries. According to Forbes, Sageworks’ data shows an average sales increase of more than 11 percent in the last 12 months. (Tweet Me) Is that your experience? Are you selling more services than you were […]

On The Air In New Hampshire

“Our government’s flabby, bloated and weak,” says the actor in the following Jon Huntsman for President ad currently airing in New Hampshire — a state where “flabby, bloated and weak” have long been civic sins. According to The New York Times, the ad from Our Destiny PAC, is a key part of Huntsman’s chances for […]

Who On Your Team Speaks Fluent Google?

Molly Wood, Video host at CNET, speaks to iMediaConnection about how advertisers can go about working with Google, Facebook, Amazon and Apple. Wood has some nice zingers in this reel. For instance, about Apple’s closed systems she says, “Apple is in charge and you will definitely feel it.” She also says, “dealing with Facebook as […]

Good Jews Live In Israel, Says Israel

According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel’s Ministry of Immigrant Absorption. The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman. Intended to cajole Israelis living in the United […]

Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients

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I’ve always believed that more agencies need to be specialized in terms of the clients they’re willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad […]

Hopefully The End Of Business As Usual Won’t Have The Usual Readers

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I always get a little suspicious when I hear someone proclaim “The End Of…” something related to marketing. See here. And there’s nothing subtle about the title of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work To Succeed In the Consumer Revolution. While other folks do a better […]

Buffett Buys What He Believes In And Well Understands

“I’m not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state’s largest newspaper, a price that is well within his comfort zone. “It […]

On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

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According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]