Beers And A Breach

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Heineken, the world’s third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: “These are two different platforms [that] … complement Heineken’s strategy to be ‘part of the conversation.’ Facebook is a social media […]

Common Sense in Advertising? It’s a Christmas Miracle!

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When did simple become so difficult? The short answer: who knows? The long answer, of course, is that it’s probably always been that way. Marketing milquetoasts have always been with us, and they always will be. Research-addicted clients have always had agency-side enablers eager to take their money in exchange for the next fix. MBAs […]

It’s A Book. It’s An App. It’s Do or Die And It’s Innovative.

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It took me nearly a year to finally get my book ready to publish on Amazon, so it was interesting to hear the backstory behind Do or Die, the new app/e-book/something by Clark Kokich, the Chairman of Razorfish. Co-written with Larry Asher of Worker Bees, Do or Die looks at the way advertising and marketing […]

Not A “Saturday Night Live” Skit, But It May Be By Saturday

Rick Perry is not ashamed to admit that he’s a Christian. Well, that’s certainly a relief. We wouldn’t want a former Texas Governor running for President to run without the support of the evangelical voting block. Technically speaking, that would be a form of streaking. I know some people will take this ad seriously. But […]

“Click To Buy” Is Some Serious Grease On The Wheel

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As interactive TV matures, the point of sale is moving ever closer to the point of intention. According to The New York Times, nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida can now buy Schwinn bicycles, Crosley radios and Franklin Mint coins directly from programs airing on the History […]

I Check In, Therefore I Am An Asshole

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“Please tell me your new big idea has a geolocation feature in it. We need to reach prospects at the point of sale, and now we can!” The monologue above was a staged reaction to you presenting a geolocation-less campaign. Forgive my indulgences… According to a new $499 Forrester report, the percentage of U.S. online […]

What Do Real Buyers of Virtual Goods “Like”?

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Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that’s okay. We can’t all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge […]

Shift Happens

Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s. Now, the agency that helped define the term “Madison Avenue” is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets). View Larger Map According to Stuart Elliott of the Times, Y&R is signing a 20-year […]

Shazam Now For More

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Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology… Apparently, Shazam will also listen to TV ads. General Mills’ Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open […]

The Marcus Graham Project Wants You To Give — Or Give Back

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Any regular reader of ad industry trade pubs knows that there’s a lot of talk about diversity in advertising, but very little action. The Marcus Graham Project is dedicated to changing that, and they’d like your help. Monday December 12 marks the first day of 12 Days of Gifting, which will help MGP fund its […]