How does brands get people to “Like” them on Facebook? You can read all about it on best practices lists by social media marketing experts, or you can see what NOT to do, care of North Social. Brands fumbling all over themselves in pursuit of follower counts are easy targets, of course, but that’s okay. [...]
Brands Use Instagram to Paint 1000 Words
December 23, 2011 By Leave a Comment
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. “Instagram allows you to create visual stories with an artfulness and elegance and a special kind of gravitas that’s at the heart of good content,” Handley writes. She adds, “The images on Instagram are at once [...]
So Happy To Be Making Millions of Dollars Together
December 23, 2011 By Leave a Comment
Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy’s POV, Goodby’s new spot is sort of cool. But is it cool enough to help [...]
Blogging Superstar Maria Popova Featured In Mother Jones
December 22, 2011 By Leave a Comment
Mother Jones asked Maria Popova of Brain Pickings some interesting questions about her work habits, how her parents feel about her chosen career, her ability to stay in the U.S. on a work visa (she’s from Bulgaria), and more. Here’s a small slice of the interview with Popova: With Brain Pickings, especially, whenever I look [...]
FedEx Man Takes His Job And Shoves It
December 21, 2011 By 3 Comments
FedEx charges a good deal of money to move precious packages around the world in very few hours. It’s a high wire act, and the holidays add considerable pressure on the company’s staff to perform. Sadly, not every staffer is able to perform up to the company’s standards, a fact that will be made increasingly [...]
The Ad Industry Is Quite Cold To Brands That Aren’t Cool
December 21, 2011 By Leave a Comment
In the course of my career, I’ve done a lot of good work for brands that simply weren’t cool. And if you’re an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction — even when there’s good [...]
The Sea Is Calling. Answer It Royally.
December 20, 2011 By Leave a Comment
I like these new posters from JWT/New York. Here’s the TV that goes with them. The idea seems a bit forced on TV, whereas in print there’s a desire to hear more.
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