Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit are the price of entry, and [...]
Here’s your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he’s reversing that trend with the help of Weight Watchers. I like this B-roll, as well: According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion. In [...]
Six days to the Iowa Caucus and anti-establishment Republican Ron Paul is polling well, a fact which frightens mainstream Republicans like Newt Gingrich, who would rather vote for Obama than Paul next November. According to ClickZ, Endorse Liberty, an independent expenditure group established just days ago, is targeting pro-Paul ads to Iowa Republicans on Facebook. [...]
I’ve been checking in periodically with Gowalla for a year or more, but I recently made the switch to Foursquare. One benefit I see right out of the shoot is Foursquare has an active Deals Dept. According to San Francisco Chronicle, more than 600,000 merchants are using Foursquare to offer deals to people who check [...]
Here’s a fascinating article from the New York Times that suggests online retailers benefit from drunk consumers: “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to [...]
RFPs are no fun. But a Request for Proposal may be a necessary evil for agencies in need of new business–and every agency is in need of new business. As you can see from the attached graphic, Mirren Business Development in New York City dangles RFPs like candy in front of agency rainmakers. Mirren offers [...]
David Carr of The New York Times offers some food for thought in a year-end piece on changes in the media business. Here are three of his more cogent points: 1) Every cable channel with two nickels and more than a few digital enterprises is financing the kind of narrative television that used to be [...]
I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas.
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