What’s The Word?

Twitter _ @alexklevine_ I love you @adpulp, but I ...

Alex Levine of Chicago loves AdPulp enough to point out our weaknesses and that pleases me. What weaknesses would you care to point out? Seriously. Until we get to know precisely how you view this site and use this site, and how you want to use it going forward, we’re guessing. Let’s take the guess […]

When Brands Matter, People Care. Otherwise Not So Much.

According to Havas Media, the people you’re trying to reach today don’t like you and don’t want to hear from you. In fact, the agency’s new study (that took into account the views of 50,000 consumers across 14 international markets) found that most people would not care if 70% of brands ceased to exist. Hernan […]

Not Your Great Great Great Great Grandpa’s General Store

Opened in 2008, the Drake General Store has three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. Conceived by Red Urban […]

Any Client Can Score By Running The Digital Media Playbook

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I’ve worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of […]

Divisiveness Is For Politics, In Business We’re Better Than That

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Avi Dan, a marketing consultant who specializes in client-agency relationships, reports that clients are unhappy with their agency partners vendors. Only 41% have a positive view of the quality of agency people, and just 38% are satisfied of the way agencies manage integration. Agencies are retreating from a multidimensional relationships with clients to a more […]

Ask Why, And Google Will Tell You

I’ll admit, I’m a bit creeped out by display ads that seem to be targeting me. Particularly the ones that “follow” me across multiple websites or reference something I’ve shopped for recently. Google is attempting, in part, to explain why you’re seeing certain ads. From The Seattle Times: “Our advertising system is designed to show […]

The Iceman Cometh (And He Selleth Omni-Heat)

Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath. According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, […]