The following video recap from Microsoft’s Bing search engine points to some of the big stories of the year. Like Katy Perry’s five hit singles. Who knew? Is it just me, or is it a bit early for a 2011 recap? And are we, or are we not, more impatient than ever? Retailers couldn’t wait […]
Archives for November 2011
“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]
This month’s Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this […]
One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy […]
Target’s Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them.
Next Tuesday is Pay a Blogger Day, a paid content initiative from Flattr, the Swedish company who makes it easy to support blogs and other things you care about. Here’s more on how Flattr works… Last week I was reading a comment on Maria Popova’s Brain Pickings about the desire to fund her site properly. […]