You have 48 hours to come up with a new “daring and forward-thinking” website for a pop star. Go. That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person. Wow, what [...]
This month’s Fast Company poses an interesting question: Can we rebrand girls? As in, the idea that baby girls are as desirable, if not more so, than baby boys? In India and China, the preference for sons is seen as pragmatic and economically sound, a choice often exercised by educated, upwardly mobile parents, making this [...]
Target’s Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them.
Next Tuesday is Pay a Blogger Day, a paid content initiative from Flattr, the Swedish company who makes it easy to support blogs and other things you care about. Here’s more on how Flattr works… Last week I was reading a comment on Maria Popova’s Brain Pickings about the desire to fund her site properly. [...]
I just saw this spot on CNN. It certainly is attention-getting: The website WashingtonCouldLearnALot.com is sponsored by something called the Public Notice Research & Education Fund (PNREF), though it’s unclear who the source of their funding is. The president of Public Notice appears to be a former spokesperson for the Bush administration and/or a Deputy [...]
The following Romney ad misappropriates President Obama’s words. “If we keep talking about the economy, we’re going to lose,” says Obama. The problem is Obama was mocking a McCain strategist when he repeated those words, but that context is lost here. Romney unveiled the 60-second spot Monday night on Fox News, and the commercial is [...]
What is PR? Here’s the industry’s own definition: “Public relations helps an organization and its publics adapt mutually to each other.” Say what? PR is a channel companies use to gain media recognition, and by extension public awareness. My definition is easier to understand than a sentence with “adapt mutually to each other” in it, [...]
“Sugar is sugar.” But it’s not sugar when it’s not sugar, which is why sugar cane and sugar beet growers have filed an amended complaint in federal court charging that corporate members of the Corn Refiners Association (CRA) – makers of High Fructose Corn Syrup (HFCS) – are behind a “conspiracy” deliberately designed to “deceive [...]