Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature [...]
Warning: this post is self-promotional, but you can benefit by reading it all the way through. Is AdPulp good for my career as a copywriter/creative director? It’s a question I feel compelled to revisit every so often. On its head, the answer is of course it is. I know way more people in the industry [...]
The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 [...]
The Escape Pod’s sizzle reel isn’t like other sizzle reels. Likely because The Escape Pod is not like other agencies, stuck in some lame 20th century paradigm. Vinny Warren, partner in the Chicago agency, says The Escape Pod is an “advertising agency of the present.” Clearly, they have a finger on the zeitgeist, which you [...]
Direct marketing on television sucks an egg, but not anymore. Now that Wieden+Kennedy is doing it, it’s grrrrrrrrrrreat. In all seriousness, I want this product encasement system. And because I do, I have to give it to Old Spice and the geniuses at W+K/Portland. Because this is a new product that people like me are [...]
Switch, an independently-held, experiential marketing agency in St. Louis created is sending out ugly holiday sweater tees to supporters of Animal Protective Association of Missouri (APA). The APA is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond. For a $20 donation to [...]
The following video recap from Microsoft’s Bing search engine points to some of the big stories of the year. Like Katy Perry’s five hit singles. Who knew? Is it just me, or is it a bit early for a 2011 recap? And are we, or are we not, more impatient than ever? Retailers couldn’t wait [...]
“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s [...]
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