Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products. According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on […]
Writing on Forbes Marketshare, Steve Olenski looks at the merits of billboards, and finds an Arbitron 2009 survey that suggests they do have an impact on purchasing behavior. Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional […]
Ouch. This new ad for the Texas Governor’s Presidential Campaign takes a straight punch at Mitt Romney. I’ve always believed that, at some level, negative ads work in politics. Because they stick, and they get relentlessly played on cable news. I wonder if this one will stick. It’s only gonna get nastier from here.
Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta.
Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]
If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]