Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]
If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]
There’s a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one’s probably the most…literal? Existential? Minimalist? This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory. But really, you can feel the creative brief coming through the screen — “Remember, […]
Marriott International’s world-class luxury brand, JW Marriott, has launched a new in-room lifestyle publication, JWM magazine, exclusively for guests of JW Marriott hotels and resorts. The quarterly publication caters to its consummate, well-traveled guests with editorial content that reflects their three greatest points of passion – culinary, culture and personal well-being. Mitzi Gaskins, vice president, […]
BOSTON–Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, […]
The agency La Comunidad has two offices — one in Miami and one in Buenos Aires. So to celebrate their 10th anniversary, they’re sending two creatives to meet halfway between the offices — which apparently, is somewhere in the Amazon jungle. Here’s the intro video: You can track their progress for the next 10 days. […]
I’m wondering if this spot for Sega’s “Rise of Nightmares,” made for Kinect on xBox, would be funny if Grandma didn’t curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco.