Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]

Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple

If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]

The Magazine of Passionate Pursuits

JWM

Marriott International’s world-class luxury brand, JW Marriott, has launched a new in-room lifestyle publication, JWM magazine, exclusively for guests of JW Marriott hotels and resorts. The quarterly publication caters to its consummate, well-traveled guests with editorial content that reflects their three greatest points of passion – culinary, culture and personal well-being. Mitzi Gaskins, vice president, […]

With GLBT Advertising, The Target Isn’t Always The Intended Target

This week, the Gay and Lesbian Alliance Against Defamation (GLAAD) honored Google Chrome for the “It Gets Better” campaign. And deservedly so. But writing in Xtra!, a Canadian GLBT news site, Bruce Chambers takes a closer look at other efforts that may, or may not appeal to the GLBT audience, despite their intentions and use […]

Direct To Boston

BOSTON–Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, […]

La Comunidad Brings Creatives Together — In A Bizarre Locale

The agency La Comunidad has two offices — one in Miami and one in Buenos Aires. So to celebrate their 10th anniversary, they’re sending two creatives to meet halfway between the offices — which apparently, is somewhere in the Amazon jungle. Here’s the intro video: You can track their progress for the next 10 days. […]

Is All That !@#$% Cursing Necessary?

I’m wondering if this spot for Sega’s “Rise of Nightmares,” made for Kinect on xBox, would be funny if Grandma didn’t curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco. Share

Spotlight on NW Creative: A Pulse For The People

pulse

I’m still learning the cultural and professional nuances of the Emerald City, but I saw a little bit of the community spirit on display tonight at The Pulse Awards, a new awards show put on by the Puget Sound AMA. What made this show a bit different was not just an emphasis on overall marketing […]

RIP Steve Jobs

think_different

There’s really not much to say that others haven’t said. I’ve been using Apple products for 30 years, and I’m writing this on a MacBook Pro, with an iPhone and iPad nearby. There’s very little I’ve done professionally that wasn’t created, in some way, with the help of an Apple product. If ever there was […]