Romney Blasts The President On YouTube

Mitt Romney is rolling out the ads for online audiences. According to Mashable, the following attack ads are not running on TV in Iowa, New Hampshire or South Carolina, or on any other airwaves. Instead, the ads are “airing” exclusively inside these series of ‘tubes. I’m interested in hearing your opinions of these ads. Please […]

Does News Come To You, Or Do You Go Find It?

Tumblr

Are you a Tumblr? According to Fortune, Tumblr has gone from 2 billion pageviews a month to over 13 billion and from 1 billion total posts to more than 10 billion in the past year. In September, Tumblr also announced an $85 million dollar round of financing. So someone’s a Tumblr. Mark Coatney is Media […]

Spirit Airlines Captures Some Of Herman Cain’s Spirit

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Playing off the Republican Presidential candidate’s plan to reform the current tax code*, we get a new nine dollar sale from ultra low-cost carrier, Spirit Airlines. Capitalizing on recent events and catchphrases is nothing new for Spirit. *9-9-9 refers to Cain’s proposed 9% tax on corporate profits; a personal flat tax of 9%; and a […]

Legal Doesn’t Always Mean Right

I have never dined at Legal Sea Foods, “a fish company in the restaurant business.” Perhaps, I will someday–I’m intrigued by the brand’s appeal to those with a diminished tolerance for humorless environmentalists (even though I sometimes fall into that camp, myself). “I’m not trying to antagonize environmentalists,” says Roger Berkowitz, CEO of Legal Sea […]

Why Consumerism Won’t Get Us Out of This Mess: It Takes Money, To Spend Money

#OWS_ What the Media Can_t See About America_s First Web-Era Movement - J.J. Gould - Business - The Atlantic

Is the ad business more relevant or less relevant in times of economic instability? For the sake of argument, I’ll say advertising is even more important, because it’s all the more necessary to persuade people that X Widget or Y Service is actually worth spending hard-earned money on. Let’s look to BusinessWeek for more information […]

When American Cars Aren’t Really American, Americana Docudramas Probably Are Not The Way To Go

Here’s Mother’s (not Goodby’s) new work for Chevy. It’s a content play with an ad in the middle. Sort of like a jelly donut. In other American automotive industry news, Made in USA Foundation is taking Chrysler to task over advertisements depicting the Chrysler 300 as “Imported from Detroit.” The California-based group filed a false […]

Have Script, Will Pedal

Getting a break in Hollywood is a super-human task, best sought by those with unnaturally thick skin, insane perseverance and palpable talent. If you’re an aspiring screenwriter, you will also want to harness the power of “the crowd” to move your script up the chain and get it read by the right people. According to […]

Nostalgia At the Push of A Button

The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist

Mobile Advertising Needs To Get Moving

Writing in The Huffington Post, Sal Candela, Director of Mobile for PHD Media, asks why the mobile ad space is so underutilized: Mobile is different. Mobile can ask a consumer to do something — touch it, tap it, say something, watch something. But most importantly it can react based upon that person’s response. For example, […]

The Marketing Opportunity In Social Pales When Compared To Spreading An Idea Virus

Socialistic CEO Colleen DeCourcy sat on a panel during Ad Week in New York last week that was hosted by Wired.com’s John Abell. According to Adweek, Abell wondered if the multi-billion dollar advertising business on social networks is sustainable. DeCourcy argued that brands should be using social media for bigger ventures than simple micro-targeting. “Social […]