People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run. Who is this Alice? And why does she run the Gump?
Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one […]
I’m not quite sure what to make of this. Writing in the Guardian, columnist George Monbiot laments the necessary evil that is advertising: Some adverts appear to promote intrinsic values, associating their products with family life and strong communities. But they also create the impression that these values can be purchased, which demeans and undermines […]
Childhood lead poisoning is considered the most preventable environmental diseases among young children, yet sadly an estimated 1 million children are exposed to this dangerous household toxin. The most common pathway for lead poisoning is caused by deteriorating lead-based paint (on older windows, doors and trim, or walls) or through improper renovation, repair and painting […]
The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.
In 2010, Kettle Foods of Salem, Oregon joined the Diamond Foods family, which includes Emerald Nuts, Diamond Nuts and Pop Secret Popcorn. Now, after 30 years of reliance on word-of-mouth (born of a high quality products), Kettle Brand Potato Chips is rolling out a new campaign that includes the brand’s first national television advertising. The […]
Over at the The Atlantic, they’re rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it’ll be interesting to see where they take this. But here’s the analogy that caught my eye, […]
Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where […]
I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is […]