Kevin Gao, a former consultant at McKinsey, wrote a 90-page tract he called The Consulting Bible about how to get a job at McKinsey and began selling the e-book at $25 apiece. Last year, he says, the title made more than $100,000. According to BusinessWeek, Gao’s success motivated him to start a company to help [...]
Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled “Why Digital Talent Doesn’t Want To Work At Your Company,” Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for [...]
To bring clients closer to their consumers and to better understand how the culture of mobility will influence brand conversation and engagement, Digitas created The Mobile Retail Showcase. “Brands that rely on physical retail distribution are waking up to the fact that mobile is literally disappearing the difference between e-commerce and bricks-and-mortar,” said Chia Chen, [...]
Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away. Advertising Agency: AKQA
Let’s face it: fame (for lack of a better word) is important in advertising. From the people to the work itself, it’s good to be known, to be noticed. It can happen at any time, even overnight. Fame is part of what makes advertising glamorous and cool. And if you can acquire a small bit [...]
Courtesy of a few Creative Circus students comes Creative Recharge, a site designed for industry folks to get the creative juices flowing when they’re stuck. It’s part self-promotion, part improv, and all just weirdness for fun’s sake. Hey, we all get a little drained sometimes, right? Not sure about the guys on the site, but [...]
‘Jancy’ is Janet Kestin and Nancy Vonk, co-founders of Swim, a creative leadership training lab for advertising creatives and marketers. Here they are describing the need in Fast Company: Agencies are losing status as go-to thought leaders because frankly, leadership is in short supply. Clients are parceling out their projects to consultants and ‘specialists.’ The [...]
You know how the Mayhem character embodies the Allstate brand? Here’s the same concept played out in a cinematic piece from Goodby Silverstein & Partners. Why Commonwealth Bank of Australia is working with an agency in San Francisco is interesting. Are Aussie agencies too close to it to see the brand properly? Or does someone [...]
If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a [...]
I like this campaign for ConAgra and Kraft from DDB/San Francisco. There’s a simple but effective idea at work here, great casting and a repeatable pay off line. The spots were directed by Clay Weiner for Biscuit Films and edited by Whitehouse Post’s Matt Walsh.
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