Listening Is Step Number One On The Road To Superior Customer Service

Starwood Hotels & Resorts

Travelers need an outlet to vent when their hotel, rental car or airline experience goes astray. My Twitter feed, for one, is full of such complaints, which sadly are sorely out of context. I understand the need to vent, but why subject me (and others) to your anger at a particular service provider, when the […]

SocialVibe And Their Brand Partners Hope To Earn Your Attention

SocialVibe_s Voluntary Ads Aim To Make The Internet Free | Fast Company-1

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.” “Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable […]

Microsoft Office Envisions “The Extensions of Man”

According to Fortune, hell froze over recently, as Forrester urged IT departments to support the Mac. Forrester’s report argues that Highly Empowered and Resourceful Operatives, or HEROs, at your company are likely using Macs, regardless of the company’s computing policy. These power brokers don’t want to show up to a meeting with a plastic laptop […]

Fotolia Exercises The European Option

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The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products. He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and […]

‘V” Stands for Versatility

Meet the newest member of the Prius family, the all-new 2012 Prius v. Prius v will also be featured in interactive ads on the iPad. The iPad ad units will “curate the user experience” by combining photography with time sequence videos to highlight new features of the car. “The entire campaign embraces consumers’ sense of […]

Make Media Complexities Simple, Make A Lot of Money

I’ve been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here’s one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people […]

Up The Scary: Go As Flo

Do you love insurance? However you answered that, you can still Dress Like Flo for Halloween. You can also learn to Talk Like Flo, by downloading an app for your phone.

Colman’s Is Bullish On Instant Gravy

Yes, Colman’s bull just Moonwalked on international TV.

Jon Huntsman’s Daughters Are Smoking Hot. Maybe That’ll Get Votes.

The Republican Presidential primary contest is getting odder by the day. Earlier this week, there was this strange video made featuring Mark Block, Herman Cain’s campaign manager, in which the cigarette at the end steals the show: Now, the daughters of former Utah Governor Jon Huntsman have provided their response: I think we’re still 2 […]

Hyperink Brings Some “How To” To eBook Publishing

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Kevin Gao, a former consultant at McKinsey, wrote a 90-page tract he called The Consulting Bible about how to get a job at McKinsey and began selling the e-book at $25 apiece. Last year, he says, the title made more than $100,000. According to BusinessWeek, Gao’s success motivated him to start a company to help […]