Original Penguin by Munsingwear has launched a new campaign, from independent advertising agency La Comunidad. Yes, this new work is leaning on Dos Equis, but at least they’re borrowing from the best.
The climate crisis is not a debate. It’s reality. To focus on that reality, a week from now Al Gore’s Climate Reality Project launches its live streamed, global 24 Hours of Reality event. To help promote the event – and capture the urgency of the climate crisis and the misconceptions created by deniers – Gore’s […]
Recently, after presenting to a particularly difficult client, a colleague in the media department turned to me and said, “Wow. You creatives really get beat up. I don’t know how you handle the constant criticism.” It wasn’t the first time I’d heard that—almost always from someone outside the Creative Department—but it reminded me how surviving […]
Bank of the West is giving out Benjamins. That’s the message in this debut spot from the bank’s new agency, Heat in San Francisco. According to the agency, Bank of the West chose to “celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank’s customers. In this context, the west […]
Forget glass houses, The Financial Times is talking glass cities. Created by Rapp, the new campaign for Asian markets illustrates how FT brings its readers “a complete, unparalleled view of world business all in one place.” In related news, Adweek reports that FT is also introducing a new campaign from DDB in Europe and the […]
According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in to the mainstream. Lightweight products […]
What is the battle to avoid paying sales tax in states where it has a physical presence doing to the Amazon brand? According to The New York Times, the standoff between Amazon and California is simple: the state passed a law at the beginning of the summer requiring online retailers with a physical presence in […]