The Better The Browser, The Better

The web is what you make of it, according to these new spots for Google’s browser.

Make Ads Out Of Real Bacteria. Now That’s Viral.

To promote the new movie Contagion, agency Lowe Roche in Toronto created billboards made from real live bacteria. See how they did it: The Montreal Gazette has more: “We wanted to create an organic execution that people could fall in love with,” said Anthony Ganjou, founder of U.K.-based CURB media, an agency specializing in natural […]

Frank, Frank, Get My Jean Bin

“When it’s on your mind, it’s on eBay.” That’s the new play from Venables Bell & Partners. It has the makings of a classic line, even though I can’t help but think that world peace, saving the whales and landing a new client are not, in fact, on eBay. The San Francisco agency unleashed six […]

When Data Flows Freely Between Shopper And Online Store, Life Is Good

Gilt Taste - Gourmet Food, Artisan Specialties & Fine Eating Magazine

Susan Lyne, C.E.O. of the Gilt Groupe–a members-only, online seller of luxury brand goods at discount prices–spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will […]

Candy, Cars and TV Ratings, All Fodder For The Studio

Animation, puppets and visual effects are the order of the day. I say this because the following spots came our way today: Agency: Blue Chip Marketing Agency: Saatchi & Saatchi/LA Agency: JESS3

Software Is Culture

Software is culture. Some programs more so than others. Batik Fractal, from entrepreneur and designer, Nancy Margried, for instance. She’s using modern technology to advance an ancient Indonesian craft. This new installment in Intel’s ‘Visibly Smart’ campaign is designed to highlight the brand’s 2nd Generation Intel Core Processor family. The five minute movie from Amsterdam […]

R.E.M. Gives A Little Back To The Hometown School

It’s college football season, and in the South, it’s a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves “The Bulldog Collective” set out to create a better spot, and called upon Athens’ favorite sons, […]

Should Hospitals Be Spending Lots Of Money On Advertising?

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With all the fracas over health care costs in America, here’s a startling statistic: advertising spending by hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, in the first 6 months of this year alone compared to the same period last year. The New York Times looks at some campaigns around the country, […]