If You’re Somebody Online, You’re In

Klout_40_plus

Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There’s much debate about the value of Klout and social influence, in general, but let’s look […]

Boston.com Has A New Sister, BostonGlobe.com

Boston Globe

The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more […]

Dan, Now Coming To You From Seattle

Greetings_from_Seattle

As David mentioned the other day, I have left my native Atlanta for a move to the Emerald City. As of yesterday, I am now a resident of Seattle. Of all the changes and transitions I’ve made in my life, this one could be the biggest. That’s because I have accompanied my girlfriend Valerie out […]

Do You Want Endless Gold Treasures Pouring From Your Pants? Smell Better Than Yourself

Wieden+Kennedy strikes again. This new spot for Old Spice borrows some attitude from Man on a Horse, even while holding its own as another perfectly written and executed commercial. The fact the sea captain never stops punching the sea monster is the kind of detail that helps deliver more charm per second than is typically […]

Need That Merch To Feed That Jones

For years, millions of dollars in unlicensed Grateful Dead merchandise was sold outside of the band’s concerts by its tour-hungry fans. The band did crack down on it a bit after 1987, when “Touch of Grey” was on the radio, Macy’s started stocking tie-dyes and non-Deadhead criminal networks started hawking goods in the lot. Since […]

Herman Cain’s Bizarro Faux Western Movie Ad

From the opening horse sequence, I was hoping for a spoof of “Blazing Saddles,” but this ad for GOP Presidential Candidate Herman Cain is just bizarre. We get a Western sequence, then the Nick Searcy, the main actor, breaks character and talks to the camera to make an endorsement of Cain. It’s a long way […]

A Peek Under The AdPulp Hood

AdPulp Jobs

There’s been quite a bit of activity under the hood at AdPulp, of late. I’d like to catch you up on some of it. First, we launched a new Jobs Section, with help from JobThread. It’s something we’ve discussed doing in the past, but we had Talent Zoo as a sponsor here for several years, […]

Lenovo: For Those Who Do

I like the hectic pacing of these new spots for Lenovo from Saatchi & Saatchi/NY. I also like how in the band spot, the copywriter name drops indie rock Omaha, home of Saddle Creek Records. Share

Get Online Advertising Right, Or Get Out Of The Way

CB_yahoo

Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

Sales In The Tank? Drive Purchase Intent With TV

According to Marketing Daily, Coldwater Creek’s sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. The spot above throws me a bit. […]