Bal Harbour Shops invited people to its Fashion Night Out event last week, but only if they have Klout scores of 40 or higher. Exclusivity is nothing new in our culture, but basing status on a Klout score is. There’s much debate about the value of Klout and social influence, in general, but let’s look […]
The Boston Globe has rolled out a slick new subscription-only website at BostonGlobe.com. BostonGlobe.com will combine the newspaper’s print stories with breaking news on a site designed for customers who want premium content they can read on multiple devices, from computers to tablets to smartphones. Subscriptions run $3.99 a week, which calculates out to more […]
Wieden+Kennedy strikes again. This new spot for Old Spice borrows some attitude from Man on a Horse, even while holding its own as another perfectly written and executed commercial. The fact the sea captain never stops punching the sea monster is the kind of detail that helps deliver more charm per second than is typically […]
For years, millions of dollars in unlicensed Grateful Dead merchandise was sold outside of the band’s concerts by its tour-hungry fans. The band did crack down on it a bit after 1987, when “Touch of Grey” was on the radio, Macy’s started stocking tie-dyes and non-Deadhead criminal networks started hawking goods in the lot. Since […]
From the opening horse sequence, I was hoping for a spoof of “Blazing Saddles,” but this ad for GOP Presidential Candidate Herman Cain is just bizarre. We get a Western sequence, then the Nick Searcy, the main actor, breaks character and talks to the camera to make an endorsement of Cain. It’s a long way […]
I like the hectic pacing of these new spots for Lenovo from Saatchi & Saatchi/NY. I also like how in the band spot, the copywriter name drops indie rock Omaha, home of Saddle Creek Records.
According to Marketing Daily, Coldwater Creek’s sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. The spot above throws me a bit. […]